Real-Time Insights Help Propel 10X Growth at E-Learning Provider Seesaw
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Amazon DynamoDB
- Rockset
- Hightouch
- Salesforce
Tech Stack
- Amazon DynamoDB
- Rockset
- Hightouch
- Salesforce
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Education
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
About The Customer
Seesaw Learning Inc. is a prominent online student learning platform based in San Francisco, serving over 10 million K-12 teachers, students, and family members in the United States each month. Founded in 2013, Seesaw has experienced steady growth, with its platform being utilized in 75% of American schools and in 150 other countries. The platform gained significant traction during the COVID-19 pandemic as schools transitioned to remote learning, leading to a tenfold increase in key metrics. Seesaw's platform is designed to facilitate student engagement and learning, providing educators with tools to track student progress and enhance the learning experience. The company operates with a product-led growth model, allowing teachers to use the service for free and approaching school districts once a critical mass of users is reached.
The Challenge
Seesaw Learning Inc. faced a significant challenge when the COVID-19 pandemic forced schools to switch to remote learning, causing a massive increase in demand for their platform. This surge in usage led to a wealth of data being generated, but Seesaw struggled with observability and analytics. Their existing data infrastructure, primarily based on Amazon DynamoDB, was not optimized for real-time analytics, making it difficult to provide timely insights to educators and internal teams. The batch-oriented analytical tools they were using, such as Amazon Athena, were insufficient for their needs. Seesaw needed a solution that could provide 360-degree real-time observability and allow both internal and external users to access fresh data for decision-making.
The Solution
To address their analytics challenges, Seesaw deployed Rockset, a real-time analytics database, on top of their existing Amazon DynamoDB infrastructure. Rockset enabled Seesaw to ingest, store, and query massive amounts of data in real-time, providing sub-second SQL query capabilities. This allowed Seesaw to gain actionable insights quickly and efficiently. Additionally, Seesaw implemented Hightouch, a reverse ETL solution, to sync Rockset-powered insights directly to Salesforce. This integration allowed Seesaw's sales and marketing teams to access up-to-date product usage data within Salesforce, enabling them to identify product-qualified leads and potential new customers. The combination of Rockset and Hightouch streamlined Seesaw's data processes, reducing the time required to sync data from days to minutes.
Operational Impact
Quantitative Benefit
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