Rebold AU: Revolutionizing E-Waste Management with IoT
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Platform as a Service (PaaS) - Device Management Platforms
Applicable Industries
- Electronics
- Recycling & Waste Management
Applicable Functions
- Procurement
- Product Research & Development
Use Cases
- Building Automation & Control
- Predictive Waste Reduction
Services
- Hardware Design & Engineering Services
- System Integration
About The Customer
Rebold AU's customers are primarily Australians who own unused electronic devices such as smartphones, tablets, or smartwatches. These customers are environmentally conscious and are looking for ways to reduce their e-waste footprint. They are also interested in getting the best price for their old devices. The app provides a unique experience for these customers, allowing them to easily sell or recycle their devices through Rebold AU. The company's customers have given positive feedback, and partners have reached out to explore new possibilities, indicating that the app is bringing value to both consumers and partners.
The Challenge
Rebold AU was founded with the aim of tackling the growing problem of electronic waste (e-waste) in Australia. The country is grappling with a significant e-waste issue, with 54% of e-waste ending up in landfills and electronic waste growing at three times the rate of general waste. There are an estimated 23 million unused smartphones in Australian homes alone, most of which are likely to end up in landfills. The traditional linear model of buying a new device and disposing of it after a few years is contributing to this problem. Rebold AU's challenge was to change this perception and promote a circular economy where devices are sold or recycled after their initial use, giving them a second, third, or even fourth life.
The Solution
Rebold AU developed an app that allows users to sell their old smartphones, tablets, or smartwatches at the best price available, while also reducing their e-waste footprint. The app works with refurbishing partners across Australia to refurbish or recycle these devices responsibly. Users can choose to sell more than 400 devices online and get the best offer based on the device’s condition. If the user accepts the quote, Rebold AU sends them a prepaid eco-package to send their device for free. Once the device is assessed and matches with the online quote, the user receives their money within 24 hours. The app was built on Bubble, a no-code platform that provides a powerful end-to-end experience with a strong back-end.
Operational Impact
Quantitative Benefit
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