Revamping Harrington Starr's Website for Enhanced User Experience and Business Growth
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
Applicable Functions
- Sales & Marketing
Use Cases
- Behavior & Emotion Tracking
- Leasing Finance Automation
Services
- System Integration
About The Customer
Harrington Starr is a fintech recruitment giant experiencing rapid international growth. The company operates in the financial services technology and sales recruitment sector, with a presence in EMEA and North America. Harrington Starr was looking for a website that could keep pace with its fast-moving business and offer advanced functionality to enhance the user experience. The company required a solution that would not quickly become obsolete in terms of technology, integrations, security, and compliance. A critical requirement for Harrington Starr was the ability to integrate with Bullhorn.
The Challenge
Harrington Starr, a fintech recruitment giant, was facing challenges with its outdated website. The website had not kept pace with the company's rapid international growth and offered only basic functionality. It had essentially become a holding page with a rudimentary job search and a few blogs, lacking the exciting video and content that the company planned to reflect its brand. The website also lacked the necessary functionality to enhance the user experience. The company was in need of a website that could grow with its business and would not quickly become obsolete in terms of technology, integrations, security, and compliance. A critical requirement for Harrington Starr was that the technology could support integration with Bullhorn.
The Solution
Harrington Starr collaborated with Volcanic and Bullhorn to build a state-of-the-art flagship website integrated with its CRM to deliver an outstanding user experience. Volcanic's software-as-a-service platform was chosen for its efficiency, continual deployment of new releases, and its focus on recruitment technology. The platform's integration capability and strategic partnership approach were also key factors in the decision. The Volcanic platform offered valuable insights into candidate behavior on site through its dashboard-driven reporting function. This data could be used to inform the next marketing campaign. The reports also showed which advertisements and jobs were performing the best, providing transparency over deals closed and creating a competitive edge for the recruiters.
Operational Impact
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