Revitalizing User Engagement with SMS: A Case Study on Volpy
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Recycling & Waste Management
Applicable Functions
- Procurement
About The Customer
Established in 2016, Volpy is an online application that allows users to buy, sell, exchange, and recycle smartphones. It offers features such as real-time value estimates. Within two years, the app was downloaded by more than 1,000,000 people in France. Volpy has about 130,000 active users and understands the value of these active users to the company. Despite the large number of registered users, the company faced a challenge in maintaining user engagement and reactivating dormant users.
The Challenge
Volpy, an online application for buying, selling, exchanging, and recycling smartphones, faced a significant challenge in re-engaging its dormant users. Despite having a registered user base of one million, only 130,000 were active on a monthly basis. The company found it difficult to encourage users to engage with the app and utilize it for its primary purpose. Volpy's main objective was to increase the frequency of user interaction with the platform and re-engage those who had registered but ceased using the app. They aimed to achieve this by providing updates, incentives, and other reasons for users to return to the platform, thereby enhancing overall engagement.
The Solution
To address this challenge, Volpy implemented Infobip’s SMS channel to further engage with users. A simple SMS start-up campaign was launched to reach out to dormant users. SMS was chosen for its ubiquity, reliability, and high open rate of 98%. It doesn't require any additional app downloads and is ideal for reaching a large audience and encouraging engagement. Volpy could rely on Infobip’s reach and coverage to ensure their messages were delivered regardless of the operator users were subscribed to. Infobip’s platform, capable of delivering over 10,000 messages every second, was powerful enough to support all of Volpy’s messaging needs. The platform’s built-in global compliance engine ensured that Volpy was up to date with all regulatory requirements. The first campaign involved sending an SMS message to users who had been inactive for five days, offering incentives to transact via the platform.
Operational Impact
Quantitative Benefit
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