Mulesoft > Case Studies > Revolution Beauty gives its eCommerce operations a digital makeover

Revolution Beauty gives its eCommerce operations a digital makeover

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Customer Company Size
Mid-size Company
Region
  • Europe
Country
  • United Kingdom
Product
  • Salesforce Commerce Cloud
  • MuleSoft’s Anypoint Platform
  • Image Relay
  • Netsuite
  • Robin HQ
Tech Stack
  • API Integration
  • ERP
  • Asset Management Tool
  • Contact Center Platform
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
  • Cost Savings
Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
  • Platform as a Service (PaaS) - Connectivity Platforms
  • Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
  • Consumer Goods
  • Retail
Applicable Functions
  • Sales & Marketing
  • Business Operation
Use Cases
  • Supply Chain Visibility
  • Inventory Management
  • Retail Store Automation
Services
  • System Integration
  • Software Design & Engineering Services
About The Customer
Founded in 2014, Revolution Beauty is one of the fastest-growing beauty brands in the UK. The company is known for its speed to market and creating high-quality products at affordable prices. With the increase in online shopping, Revolution Beauty has been focusing on delivering new, engaging eCommerce experiences fast. The company launches 30 new SKUs each week, with a minimum of three image types per SKU. This focus on speed to market puts immense pressure on the Creative and Web teams to add hundreds of new products images to the website each month.
The Challenge
Revolution Beauty, one of the fastest-growing beauty brands in the UK, was facing challenges with its eCommerce platform. The website could not keep up with the brand’s pace of continuous innovation and new product releases. It was difficult and time-consuming to update and add pricing, images, product descriptions, and other critical information. To maintain market leadership, Revolution Beauty also needed to integrate its eCommerce platform with on-premises applications for a single customer view — enabling customer service reps to resolve inquiries faster and deliver a seamless customer experience.
The Solution
Revolution Beauty selected Salesforce Commerce Cloud as its new eCommerce platform. To launch projects faster, the company needed a flexible integration layer to connect the new eCommerce platform with its on-premises systems. Revolution Beauty’s technology partner — Astound Commerce — recommended MuleSoft’s Anypoint Platform due to the platform’s ease-of-use and API integration capabilities. By selecting MuleSoft to take an API integration approach, Revolution Beauty connected Salesforce Commerce Cloud to its core backend systems — including its ERP, Netsuite, contact center platform, Robin HQ, and an asset management tool called Image Relay. In just five months, Revolution Beauty transformed its eCommerce and customer service experience.
Operational Impact
  • Revolution Beauty has drastically reduced the number of custom code integrations and decreased maintenance costs.
  • With less overhead, the company can spend more time and resources on innovation — giving it the flexibility to respond quickly to market needs.
  • Removing the manual task of image uploading has boosted productivity between the creative and merchandising teams, reducing operational costs and enabling Revolution Beauty to build its brand presence.
  • With API-led integration, Revolution Beauty is now able to have a single view of the customer — enabling global contact center representatives to open a customer ticket and instantly see all of the relevant data and history.
  • Representatives on the global customer service team are now more productive, providing a more consistent response to customer queries and driving seamless online experiences.
Quantitative Benefit
  • 4X increase in web traffic
  • 15% reduction in shopping cart abandonment
  • 60% more customer queries resolved
  • 300-400% growth in eCommerce volumes since the start of the COVID-19 pandemic

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