Revolutionizing Home Services Industry with Call Tracking and Marketing Attribution
Technology Category
- Analytics & Modeling - Real Time Analytics
- Networks & Connectivity - Gateways
Applicable Industries
- Glass
Applicable Functions
- Quality Assurance
- Sales & Marketing
Use Cases
- Time Sensitive Networking
- Visual Quality Detection
Services
- System Integration
- Testing & Certification
About The Customer
Leadhub is a marketing agency that specializes in the home services industry. They support numerous clients in this industry, which is characterized by shorter busy seasons and frequent emergency services. Responsiveness and robust data are crucial for the success of these businesses. Leadhub's role is to provide a comprehensive and affordable system for call routing, tracking, and attribution to these businesses. They also help their clients navigate the seasonal nature of their business and gain crucial insights into their website actionability, ad spend effectiveness, and call system responsiveness. Leadhub's team has grown from six to twenty-six, optimizing the websites, ad campaigns, and digital services of home services companies across the United States.
The Challenge
Leadhub, a marketing agency specializing in home services, faced the challenge of supporting their clients with a comprehensive and affordable system for call routing, tracking, and attribution. The home services industry is characterized by shorter busy seasons and frequent emergency services, making responsiveness and robust data crucial for year-round success. The industry also faces the pressure of being the first business to respond to a customer, especially in emergency situations. According to a study by the Harvard Business Review, only 37% of businesses responded to callers within 60 minutes, and 24% took 24 hours to call back. The remaining businesses missed potential opportunities, with 23% never calling back. These statistics could be detrimental to businesses in the home services industry. Therefore, Leadhub needed a dynamic software solution that could help these companies navigate the seasonal nature of their business and gain crucial insights into their clients’ website actionability, ad spend effectiveness, and call system responsiveness.
The Solution
Leadhub sought a 'one-stop-shop' software solution that was easy to use and train their growing team on. They needed a solution that could integrate with most businesses’ CRMs and provide dependable call and routing quality, real-time tracking and attribution, and affordability. CallTrackingMetrics (CTM) was identified as the ideal solution. CTM’s ease of use was a major factor in Leadhub’s decision, and despite the challenges of setting up a new software, data analysis and reporting were made easier with the CTM system. Leadhub used this data to streamline processes for customers by focusing on actionable user experiences on the web. They decided to opt out of chatbot usage to shorten a potential customer’s time between landing on the website and booking services. This strategy emphasized phone calls to businesses in the home services industry. CTM’s call attribution abilities also empowered Leadhub to track and optimize crucial pieces of marketing for their clients outside of the homepage, such as the effectiveness of their Google Ads.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
.png)
Case Study
Discrete Manufacturing Industries (Fiberglass Pipe)
The implementation of ERP software in a Discrete Manufacturing organization needs to be strategic, irrespective of its size and capacity. The client had already implemented an ERP system which fulfilled their requirements but was not efficient enough. Efficiency here meant Synchronized Planning, Updating and Multisite Planning. Planning at client’s place was done outside the ERP system. Lack of proper synchronization to the ERP system paved way to huge delays in the changes getting updated in the system. These delays caused disruption in achieving delivery schedules. Multisite Planning is a solution to an organization which has multiple production units (may or may not be geographically separated) and thus needs planning across these units to synchronize production activities within them. The client also has multiple factories and hence Production Planning control is very essential in their case. Since Multisite planning was not possible with Baan ERP system, this was another bottleneck for the client.
Case Study
Asia Airfreight Terminal Enhances Operational Efficiency with CommScope's RUCKUS Solutions
Asia Airfreight Terminal (AAT), a leading cargo handling company based out of Hong Kong International Airport, was facing challenges with its Wi-Fi network, which was critical for the functioning of its automated Material Handling System (MHS) within the warehouse. Any interference or lost signals could directly impact their operational efficiency. AAT also had separate networks for their office and CCTV cameras, which made the job of their data center challenging. The company was in search of a Wi-Fi network configuration that could streamline their networks and reduce its network management workload. AAT was already running on equipment from a competing vendor, and the new solution needed to prove its worth in scalability and reliability.
Case Study
Halvor Lines Enhances Driver Safety with Netradyne Driveri®
Halvor Lines, a trucking company with a strong commitment to driver safety, was facing the challenge of protecting their drivers and the company from false claims in an increasingly litigious environment. The company was in search of a video and vision-based recognition safety program that could align with their existing driver safety and recognition strategies. They wanted a solution that would not only strengthen their industry-leading initiatives but also be driver-friendly, helping to develop driver skills and enhance positive safety habits. The solution needed to provide significant value without requiring the inside lens of the truck to be turned on, a feature that could potentially alienate drivers.
Case Study
High Density Stacking Capability Enhances Productivity in 3D Part Production at Decathlon
Decathlon, the world’s largest sporting goods retailer, was faced with a mold injection problem on a small component for shooting glasses that connects the frame to the lenses. The company was seeking a solution that would avoid the expense of tooling and increase efficiency in production. They decided to test the new 3D stacking solution developed by 3D Systems to evaluate additive manufacturing for production. After conducting a feasibility study on the Figure 4 solution and stacking feature, Decathlon’s teams confirmed the productivity and economics of additive manufacturing and decided that this solution could be considered for batch-run production of the final product.
Case Study
Akron Energy Systems: Enhancing Efficiency and Customer Service with IoT
Akron Energy Systems (AES) is a community energy system operator in Akron, Ohio. They facilitate the transition from on-site energy production to community energy systems, thereby reducing building owners’ total cost of ownership by taking over building system upkeep and maintenance. However, AES was facing challenges with the existing control solutions at customer locations, which often required them to make site visits to diagnose and correct system issues. This was not only time-consuming but also inefficient. To improve customer service and streamline their internal processes, AES needed a control solution that could provide remote access, analytics, and alert capabilities under a single pane of glass. This would enable them to diagnose customer problems quickly without the need for site visits and provide their customers with powerful portfolio-wide insight.
Case Study
Ubisoft’s Operational Efficiency and Innovation Boosted by Rancher Prime
Ubisoft, a global gaming company, was facing challenges in managing its complex hybrid cloud and on-premises architecture. The company had adopted Kubernetes for its strategic solution set, but the lack of a formal orchestration strategy led to cluster sprawl. Different teams were working in various environments, including AWS ECS and Docker Swarm, leading to an unmanageable growth of the estate. The company needed a solution that would provide a unified and consistent development methodology, automate basic deployment processes, and manage the entire Kubernetes estate through a single pane of glass. Additionally, Ubisoft wanted to optimize workflows, save time, and allow developers the freedom to develop in their own way.
