CallTrackingMetrics > Case Studies > Revolutionizing Home Services Industry with Call Tracking and Marketing Attribution

Revolutionizing Home Services Industry with Call Tracking and Marketing Attribution

Technology Category

Analytics & Modeling - Real Time Analytics
Networks & Connectivity - Gateways

Applicable Industries

Glass

Applicable Functions

Quality Assurance
Sales & Marketing

Use Cases

Time Sensitive Networking
Visual Quality Detection

Services

System Integration
Testing & Certification

About The Customer

Leadhub is a marketing agency that specializes in the home services industry. They support numerous clients in this industry, which is characterized by shorter busy seasons and frequent emergency services. Responsiveness and robust data are crucial for the success of these businesses. Leadhub's role is to provide a comprehensive and affordable system for call routing, tracking, and attribution to these businesses. They also help their clients navigate the seasonal nature of their business and gain crucial insights into their website actionability, ad spend effectiveness, and call system responsiveness. Leadhub's team has grown from six to twenty-six, optimizing the websites, ad campaigns, and digital services of home services companies across the United States.

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The Challenge

Leadhub, a marketing agency specializing in home services, faced the challenge of supporting their clients with a comprehensive and affordable system for call routing, tracking, and attribution. The home services industry is characterized by shorter busy seasons and frequent emergency services, making responsiveness and robust data crucial for year-round success. The industry also faces the pressure of being the first business to respond to a customer, especially in emergency situations. According to a study by the Harvard Business Review, only 37% of businesses responded to callers within 60 minutes, and 24% took 24 hours to call back. The remaining businesses missed potential opportunities, with 23% never calling back. These statistics could be detrimental to businesses in the home services industry. Therefore, Leadhub needed a dynamic software solution that could help these companies navigate the seasonal nature of their business and gain crucial insights into their clients’ website actionability, ad spend effectiveness, and call system responsiveness.

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The Solution

Leadhub sought a 'one-stop-shop' software solution that was easy to use and train their growing team on. They needed a solution that could integrate with most businesses’ CRMs and provide dependable call and routing quality, real-time tracking and attribution, and affordability. CallTrackingMetrics (CTM) was identified as the ideal solution. CTM’s ease of use was a major factor in Leadhub’s decision, and despite the challenges of setting up a new software, data analysis and reporting were made easier with the CTM system. Leadhub used this data to streamline processes for customers by focusing on actionable user experiences on the web. They decided to opt out of chatbot usage to shorten a potential customer’s time between landing on the website and booking services. This strategy emphasized phone calls to businesses in the home services industry. CTM’s call attribution abilities also empowered Leadhub to track and optimize crucial pieces of marketing for their clients outside of the homepage, such as the effectiveness of their Google Ads.

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Operational Impact

The adoption of CTM has allowed Leadhub to provide advanced routing, dependable call quality, and more to their customers, helping them achieve better ROI from their websites, ad campaigns, and call services. Leadhub can quickly troubleshoot caller issues and integrate CTM’s software with a variety of CRMs. This has enabled them to offer clients up-to-date call tracking and marketing attribution at a granular level year-round, filling in the data gaps many businesses experience when seeking out new customers. Furthermore, CTM’s call attribution abilities have empowered Leadhub to track and optimize crucial pieces of marketing for their clients outside of the homepage, such as the effectiveness of their Google Ads. This client-focused approach has been a win for Leadhub, helping them build trust as they grow with their clients.

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Quantitative Benefit

Leadhub successfully grew one of its clients, Window World TX’s conversion by 103%, with an 88% increase in page-one rankings.
Leadhub’s team has grown from six to twenty-six, optimizing the websites, ad campaigns, and digital services of home services companies across the United States.

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