PubNub > Case Studies > RNL QuadWrangle Leverages PubNub for Personalized Fundraising Campaigns

RNL QuadWrangle Leverages PubNub for Personalized Fundraising Campaigns

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Technology Category
  • Functional Applications - Computerized Maintenance Management Systems (CMMS)
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Cement
  • Construction & Infrastructure
Applicable Functions
  • Maintenance
  • Product Research & Development
Use Cases
  • Construction Management
  • Infrastructure Inspection
Services
  • System Integration
About The Customer
RNL QuadWrangle is an alumni engagement platform that powers fundraising campaigns. The platform was designed to personalize alumni outreach by curating content based on each individual's interests, interactions, and behaviors. Their custom fundraising outreach ensures that alumni receive the right message at the right time, whether through text, video, or email. The company was founded by David Palmer, who serves as the Co-Founder and VP of Engineering. RNL QuadWrangle's mission is to personalize the entire alumni experience, which they believe significantly improves donations.
The Challenge
RNL QuadWrangle, an alumni engagement platform, was founded with the aim of personalizing alumni outreach. Their platform curates content based on each individual's interests, interactions, and behaviors, ensuring that alumni receive the right message at the right time, whether through text, video, or email. However, delivering custom communication flows for each individual required a lot of developer resources and maintenance time. The company needed a reliable messaging infrastructure on the backend that would allow them to continuously deliver a highly individualized alumni experience without causing undue burden on their developers.
The Solution
RNL QuadWrangle turned to PubNub to power their messaging infrastructure. PubNub's platform offered the flexibility to build out their platform’s messaging flow on the backend. After a successful proof of concept, RNL QuadWrangle was able to significantly reduce development time by relying on PubNub’s infrastructure. This allowed them to focus on innovating their product instead of worrying about the issues that come along with building out a system on their own. With PubNub, they were able to create multiple channels and subscribe users to them based on different demographic and interest criteria. Using PubNub Functions, their platform could customize and send emails to alumni simultaneously across all those channels.
Operational Impact
  • The use of PubNub’s messaging infrastructure has enabled RNL QuadWrangle to increase alumni engagement and donations for their customers by reaching more users, quicker, with personalized content that engages each individual. Looking ahead, the company feels confident that PubNub’s infrastructure will continue to support them as they evolve their platform's functionality. They can easily transmit large amounts of data, ensuring that every change is available in real time and at scale. This allows them to focus on what matters the most: driving alumni engagement for their customers. The reliability and simplicity of PubNub has been crucial for RNL QuadWrangle, saving their developers a lot of effort and allowing them to work on more important and higher-level projects.
Quantitative Benefit
  • Significant reduction in development time, allowing the team to focus on product innovation.
  • Ability to simultaneously send personalized emails to large databases, reaching up to 250,000 individuals at once.
  • Reliable, low latency messaging that ensures quick and efficient delivery of content.

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