Rosenblatt Securities Uses Alteryx and Tableau to Solidify Its Position as the Buy-Side Firm of Choice
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Alteryx Analytics
- Tableau Software
Tech Stack
- Data Blending
- Advanced Analytics
- Data Visualization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
Technology Category
- Analytics & Modeling - Data-as-a-Service
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Rosenblatt Securities is one of the premier independent institutional brokerage and investment banking boutique firms. The agency-only firm is considered a leader in combining personal service and integrity with the industry’s deepest understanding of market structure and trading dynamics. The firm represents clients in equities and listed derivative markets. The firm had been using Tableau visualization software since 2006, and often pushed Tableau beyond its intended purposes. Many processes included blending different heterogeneous datasets and running multiple analytic models, which could take days or even weeks of preprocessing time and still required manual error-sampling.
The Challenge
Rosenblatt Securities, a premier independent institutional brokerage and investment banking boutique firm, was facing a challenge in performing sophisticated data analyses for its clients. The firm was dealing with millions of rows of execution records and market tick data, which often took days or even weeks to process. The firm was using Tableau visualization software since 2006, but many processes included blending different heterogeneous datasets and running multiple analytic models, which could take days or even weeks of preprocessing time and still required manual error-sampling. The firm was faced with a decision: to spend thousands of dollars on a specialized ETL tool to interact with its structured and unstructured data sources, or to build such a tool internally.
The Solution
Rosenblatt Securities decided to deploy Alteryx Analytics, which integrates seamlessly with the company’s existing investment in Tableau Software, as well as seamlessly connects to its internal real-time and historical data infrastructure. Using Alteryx for data blending and advanced analytics and Tableau to visualize the data set, Rosenblatt Securities was able to uncover trends and themes extremely quickly. The firm replaced complicated scripts with simple drag-and-drop analytic programs and a visual workflow, gaining rapid results, enabling them to easily trace analyses to the data source, and shortening some processes from weeks or days down to hours or even a few minutes. After just a few months, Rosenblatt Securities has embedded Alteryx into many of its processes, including its daily analysis of what themes are driving the investment landscape on any given day.
Operational Impact
Quantitative Benefit
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