SalesPortal Enhances Customer Engagement with RingCentral's Cloud-Based Solution
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Databases
- Robots - Wheeled Robots
Applicable Industries
- Cities & Municipalities
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Smart City Operations
- Time Sensitive Networking
Services
- System Integration
About The Customer
SalesPortal is a partnership marketing network based in Redwood City, California. The company offers a cloud-based platform that helps businesses enhance their customer engagement and acquisition strategies through call center cross-sell programs with a broad set of partners. At the end of a sales or service call, customers are presented with offers from pre-approved relevant partners, enhancing the company's brand value and monetizing calls. SalesPortal has a remote workforce spread across California, Texas, and a new office in India.
The Challenge
SalesPortal, a cloud-based partnership marketing network, was facing operational challenges due to its employees using personal mobile devices for work. This practice was not only inconvenient but also raised privacy concerns and was expensive, with each cell phone contract costing hundreds of dollars per month. Additionally, the process of setting up new hires with a cell phone was time-consuming, involving ordering and programming of the device. These issues were particularly problematic as SalesPortal was rapidly expanding, with 30 percent of its workforce operating remotely. The use of personal devices for work also negatively impacted the company's professional image in its client relations.
The Solution
SalesPortal turned to RingCentral, a cloud-based business phone system, to address its challenges. In late 2012, the company transitioned to RingCentral, installing an 800-number, 20 direct lines, and two fax lines using RingCentral’s solution. This move integrated SalesPortal’s telephone system and enabled complete call management through the RingCentral mobile app for smartphones and tablets or from any PC, without any IT involvement. The transition from personal cell phones to RingCentral was seamless and quick, taking only a few hours. The solution also allowed SalesPortal to save about 50 percent on monthly telephone fees. As SalesPortal looks to the future, it has begun to incorporate a work-from-home policy, which RingCentral helps enable by allowing employees to stay in touch with clients no matter where they are located.
Operational Impact
Quantitative Benefit
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