Samsung and Google Cloud Join Forces To Bring Generative AI to Samsung Galaxy S24 Series
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Samsung Galaxy S24
- Google Gemini Pro
- Imagen 2
- Gemini Ultra
- Gemini Nano
Tech Stack
- Vertex AI
- Android 14
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Innovation Output
Technology Category
- Analytics & Modeling - Generative AI
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Electronics
- Software
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Generative AI
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
About The Customer
Samsung Electronics, a global leader in technology and innovation, is renowned for its cutting-edge consumer electronics, including smartphones, televisions, and home appliances. With a strong presence in over 200 countries, Samsung is committed to delivering high-quality products and services that enhance the lives of its customers. The company is at the forefront of technological advancements, consistently pushing the boundaries of innovation to create new possibilities for people everywhere. Samsung's collaboration with Google Cloud to integrate generative AI into its Galaxy S24 series exemplifies its dedication to providing state-of-the-art solutions that meet the evolving needs of consumers. By leveraging Google Cloud's expertise in AI, Samsung aims to offer enhanced user experiences, ensuring its products remain at the pinnacle of technological excellence.
The Challenge
Samsung Electronics and Google Cloud have embarked on a new multi-year partnership to integrate Google Cloud's generative AI technology into Samsung smartphones. The challenge lies in effectively deploying advanced AI models like Gemini Pro and Imagen 2 on Samsung's Galaxy S24 series, ensuring seamless functionality across various applications. Samsung aims to leverage these AI capabilities to enhance user experience by providing features such as text summarization, voice recognition, and image editing. The partnership also involves testing Gemini Ultra, Google's most advanced model, for complex tasks, and integrating Gemini Nano for efficient on-device operations. The situation demands a robust implementation strategy to ensure data security, privacy, and compliance while delivering innovative AI-driven features to users worldwide.
The Solution
The solution involves deploying Google Cloud's generative AI models, Gemini Pro and Imagen 2, on Samsung's Galaxy S24 series via Vertex AI. This integration allows Samsung to offer advanced features such as text summarization, voice recognition, and image editing across its native applications like Notes, Voice Recorder, and Keyboard. The partnership ensures that these AI capabilities are delivered with a focus on security, safety, privacy, and data compliance. Additionally, Samsung is testing Gemini Ultra for complex tasks and utilizing Gemini Nano for efficient on-device operations as part of the Android 14 operating system. This comprehensive approach enables Samsung to provide innovative AI-driven features that enhance user experience while maintaining high standards of data protection and compliance.
Operational Impact
Quantitative Benefit
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