Sendik’s Food Market: Enhancing Customer Experience with IoT
Technology Category
- Sensors - GPS
Applicable Industries
- Food & Beverage
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Last Mile Delivery
Services
- System Integration
About The Customer
Sendik’s Food Market is a popular grocery store located in Franklin, Wisconsin. They offer a wide range of products, including fresh produce, groceries, and floral arrangements. They are particularly known for their on-demand floral and grocery delivery services. These services are especially popular during holidays like Mother’s Day, when the demand for fresh flowers and groceries spikes. The store is committed to providing excellent customer service and ensuring customer satisfaction. They have a dedicated team that works hard to fulfill all orders accurately and on time, even during peak times.
The Challenge
Sendik’s Food Market, located in Franklin, Wisconsin, was facing a significant challenge in managing the high demand for on-demand floral and grocery delivery orders, especially during holidays like Mother’s Day. The floral department alone would go through over 600 dozen roses in just 2 or 3 days. The popularity of online express grocery orders, a trend that has persisted due to pandemic-led behavioral changes, added to the daily delivery load. The challenge was not just about managing the high volume of orders but also ensuring that the orders were accurately fulfilled and delivered on time. The team had to work a day or two ahead to stay on top of orders and account for the last-minute orders that would pour in the day before and day of the holiday.
The Solution
To manage the high volume of delivery orders and ensure efficient and timely delivery, Sendik’s Food Market turned to Onfleet’s last mile delivery software. The software was used to manage all aspects of the delivery process. The team at the Franklin store found it most effective to have one team member load the delivery information into Onfleet’s system for consistency and accuracy. This approach helped them stay organized and manage the workload effectively. The software also provided constant updates regarding driver location and arrival time, which was highly appreciated by the customers. This solution not only helped Sendik’s Food Market manage the high volume of orders but also enhanced the overall customer experience by providing timely and accurate delivery updates.
Operational Impact
Quantitative Benefit
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