ShareThis Case Study: Utilizing Domo for Better Decision Making
Region
- America
Country
- United States
Product
- Domo
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Business Operation
Services
- Data Science Services
About The Customer
ShareThis is a company based in Palo Alto, California, that specializes in making social data actionable. The company powers the social web across more than 2 million publisher sites and 120+ social media channels. ShareThis operates in the media industry and has a significant presence in the social data sharing space. The company's primary function is to provide insights and analytics based on social data to help businesses make informed decisions and strategies.
The Challenge
ShareThis, a company specializing in making social data actionable, faced challenges in sharing its own data within the organization. The information was scattered across multiple sources, making it difficult to create narratives around the data. The company was relying on pulling spreadsheets into Excel, combining them, and creating macros. The team was spending 15-20 hours a month creating custom dashboards. The data was not real-time and the process was time-consuming and inefficient.
The Solution
ShareThis implemented Domo, a data management platform, to overcome its data sharing challenges. Domo allowed the company to connect different data sets easily and find answers to their questions immediately. The platform enabled ShareThis to drill into aggregate shares on Facebook and see the demographics of those shares, or what devices people were using to share. The data refreshes itself every hour, every 20 minutes, or every five minutes, giving ShareThis control over the freshness of their data. Domo also provided visual clarity, making it easier for the company to understand and interpret the data.
Operational Impact
Quantitative Benefit
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