Technology Category
- Analytics & Modeling - Big Data Analytics
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- Finance & Insurance
Applicable Functions
- Maintenance
- Sales & Marketing
Use Cases
- Chatbots
- Usage-Based Insurance
Services
- Data Science Services
- System Integration
About The Customer
Shin Kong Life Insurance is a well-established insurance company based in Taiwan. Founded in 1963, the company has over 60 years of history and has been actively expanding its business globally. In 2017, Shin Kong Life Insurance was the first in the industry to adopt FinTech and AI technologies for big data analysis and prediction. The company has over 9 million policyholders and maintains a strong user community. It is committed to being the most trusted partner for its policyholders and continuously strives to increase its sales success rates and ensure precise customer acquisition.
The Challenge
Shin Kong Life Insurance, a Taiwan-based company with over 60 years of history, was looking to leverage FinTech and AI technologies to enhance its big data analysis and prediction capabilities. The company aimed to build comprehensive customer profiles, target high-potential customers, improve advertising effectiveness, provide personalized interactive marketing, and deeply engage with its user communities to increase brand stickiness. The challenge was to effectively integrate AI technologies into their existing systems and processes to achieve these goals. The company also wanted to expand its customer base and increase sales success rates while ensuring precise customer acquisition.
The Solution
Shin Kong Life Insurance partnered with Appier to implement an AI big data marketing strategy. They used AIXON’s Intelligent User Profile, powered by AI and deep learning technologies, to extract de-identified customer characteristics for probabilistic matching. These characteristics were then merged with Shin Kong Life’s existing customer data to create holistic customer profiles. The company also used AIXON’s AI-predicted keywords and interests to find similar audiences and expand its potential customer pool. In the second phase, Shin Kong Life leveraged AIXON to predict customers’ potential interests and topics, and used Appier’s AIQUA AI personalization cloud to deliver effective and informative messages to activate dormant customers. The company also used AIQUA to detect different behaviors from onsite visitors and trigger personalized interactions. In the third phase, Shin Kong Life launched LIFE Lab, a consultation platform with a wide range of interaction points, and placed BotBonnie entry points (chatbots) on its official website and social media platforms to expand opportunities for engagement with its customers.
Operational Impact
Quantitative Benefit
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