Customer Company Size
Large Corporate
Region
- Africa
- America
- Asia
Country
- Worldwide
Product
- CARTO’s platform
- CARTO’s Analytics Toolbox
- Sistema.bio biodigesters
Tech Stack
- Salesforce CRM
- ETL process
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Environmental Impact Reduction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Agriculture
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Predictive Maintenance
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
Sistema.bio’s mission is to drive sustainability through transforming waste into energy. They produce and install biodigesters for smallholder farmers around the world, that decreases the need for chemical fertilizers & turns animal manure into fertilizer and biogas. Since its inception in 2011, Sistema.bio has installed over 35,000 biodigesters across Latin America, Africa and Asia, providing benefits to over 220,000 people. Sistema.bio has a complex and wide-ranging operation system, including door-to-door sales and promotional activities. In addition to their product offering, Sistema.bio also offers training, installation, support services and financing options to their customers.
The Challenge
Sistema.bio faced several challenges as they expanded their operations globally. They needed to visualize all existing and pending biodigester installations, over 15,000 existing digester locations on one map (and over 30,000 yet to come by 2023), to empower the staff to make informed decisions on their team resourcing and activities. They also needed to conduct market research and site selection for expansion plans. They needed to know where they currently have a strong market presence, and where they could be expanding. Exploring their existing customer base - such as through heatmaps - is a fantastic way to quickly build location into strategy. Lastly, they needed to connect their existing data pipelines and algorithms to optimize the activities of their field staff, whether that’s their credit, installation, sales or training teams. Most of these processes are currently managed in Salesforce.
The Solution
Sistema.bio used CARTO’s platform to visualize all existing and new biodigester installations across the globe. They were able to analyze their current market presence to prioritize field operations and route optimization. They also used CARTO to grow their sustainable footprint by targeting hyper-local geographies to reach new customers. Sistema.bio also has access to over 11,000 location datasets to enrich their analysis, including Points of Interest, Human mobility data, Sociodemographics, and Population & housing data. With CARTO, Sistema.bio was able to seamlessly connect their existing data from more traditional business intelligence tools such as Salesforce through an ETL process to create better visualizations of their entire field of operations.
Operational Impact
Quantitative Benefit
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