Skyhook Wireless's Global Location Intelligence with CARTO
Technology Category
- Networks & Connectivity - WiFi
- Sensors - GPS
Applicable Industries
- Cement
- Cities & Municipalities
About The Customer
Skyhook Wireless is a company that provides location services on mobile devices. They build location-based services using wifi, which allows them to put a blue dot on the map to represent a device's location. The data generated from these services is used for various purposes, including analysis by businesses. As the company expanded its services globally, the amount of data they generated grew exponentially. This data, combined with the growing expectations of businesses for detailed data analysis, presented a significant challenge for the company.
The Challenge
Skyhook Wireless, originally a provider of location on mobile devices, was facing the challenge of managing and utilizing the enormous amount of data generated from their location services. The data, which was being used to provide location-based services like pinpointing a device's location on a map, was growing exponentially as the company expanded its services globally. The challenge was not just managing this data, but also compartmentalizing it into usable pieces for analysis. The expectation of high spatial-temporal accuracy, which was once a stretch for a county or a city, was now expected on a global scale. Furthermore, the company was also facing the challenge of meeting the growing expectations of businesses that required detailed data analysis, such as the number of burgers sold in one McDonald's location versus another.
The Solution
Skyhook Wireless turned to CARTO's Location Intelligence Platform to manage and analyze their spatial data. The platform allowed them to handle the vast amount of data generated from their location services and break it down into usable pieces for analysis. With CARTO's platform, Skyhook was able to provide high spatial-temporal accuracy on a global scale, meeting the growing expectations of their clients. The platform also enabled them to keep up with the increasing demand for detailed data analysis from businesses. By leveraging the geospatial science laid down 30 or 40 years ago and layering it with modern technology, Skyhook was able to transform their data into a necessary component of any analytical fact.
Operational Impact
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