Auvik > Case Studies > Small MSP Wins More Clients and Increases Margins with Auvik

Small MSP Wins More Clients and Increases Margins with Auvik

Customer Company Size

SME

Region

America

Country

United States

Product

Auvik

Tech Stack

Cloud-based network remote monitoring
Network management

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Revenue Growth
Productivity Improvements
Customer Satisfaction

Technology Category

Networks & Connectivity - Network Management & Analysis Software

Applicable Industries

Telecommunications

Applicable Functions

Business Operation

Use Cases

Remote Asset Management
Predictive Maintenance

Services

System Integration

About The Customer

NoctisIT is a small managed service provider (MSP) based in Austin. Despite being a team of only three, the company has managed to win clients over larger MSPs due to its razor-sharp value proposition. The company scales by drawing on the services of large, well-resourced master MSPs. The CEO of NoctisIT, Jason Whitehurst, believes that the key to his business' success is positioning himself as his clients’ trusted business advisor, a role he refers to as the virtual CIO. This involves managing the client’s entire IT environment, which requires overhauling and replacing existing processes with best practice tools.

The Challenge

NoctisIT, a small managed service provider (MSP) based in Austin, was looking to scale and win clients over larger MSPs. The company's CEO, Jason Whitehurst, identified the need for a virtual CIO role, which would involve managing the client’s entire IT environment. However, this required overhauling and replacing existing processes with best practice tools. The challenge was to find a tool that would allow NoctisIT to manage the client appropriately and understand what devices are in their environment. Another challenge was to effectively and proactively manage his clients’ networks, which would allow NoctisIT to position itself as a business investment rather than a traditional resell strategy.

The Solution

NoctisIT implemented Auvik, a cloud-based network remote monitoring and management solution. Auvik equipped NoctisIT to effectively and proactively manage its clients’ networks. The tool was leveraged as a business investment instead of a traditional resell strategy. Auvik was used to map the prospect’s network infrastructure, saving the team from spending 10 to 15 hours walking the environment finding all the switches and access points. Auvik also provided immediate visibility into the infrastructure, which was crucial in winning pitches. The tool became part of the company’s sales framework, with Jason first installing an Auvik collector on one of his prospect’s devices, then presenting the findings to the decision makers.

Operational Impact

Auvik has become a core tool for analyzing what's happening in the network infrastructure of NoctisIT's clients.
The tool has helped NoctisIT shorten the remediation time for issues or suspected issues with the network in Layer 2 or Layer 3.
Auvik has enhanced NoctisIT’s credibility by providing comprehensive network visibility, which has been significant in building trust with decision makers.
The tool has helped NoctisIT avoid sunk costs—work they can't charge for because the statement of work is different from what was initially agreed upon.

Quantitative Benefit

Since implementing Auvik six months ago, NoctisIT has closed 100% of its prospects.
Onboarding revenue has gone up by 30% since implementing Auvik.
Auvik pays for itself in the first 5 to 10 days of the month, increasing NoctisIT's margin because they're spending less time managing the customer.