Smartify's Rapid Transition from CDP to Census: A Time and Cost Saving Journey
Applicable Functions
- Product Research & Development
- Sales & Marketing
About The Customer
Smartify is a B2C company operating in the consumer apps industry. Their primary offering is an app that helps customers connect with art both at home and in the world. The app provides users with access to virtual tours, on-demand content, and online booking, as well as enriched experiences at museums and galleries. The company's marketing team was looking for a solution to drive product usage emails, email personalization, and overall marketing personalization to enhance user engagement and experience.
The Challenge
Smartify, a consumer app company that connects customers with art through virtual tours, on-demand content, and online booking, was in search of a customer data platform (CDP) to support marketing personalization. The company's primary goal was to enhance its marketing strategies by personalizing product usage emails and other marketing materials. However, they soon realized that the implementation of a CDP would consume a significant amount of development time, potentially wasting up to six months. This posed a significant challenge as it would not only delay their marketing efforts but also increase their operational costs.
The Solution
To overcome this challenge, Smartify turned to Census, a data synchronization platform. Census offered a solution that could achieve the same results as a CDP but in a significantly shorter time frame. Instead of the six months that a CDP implementation would have taken, Census was able to get Smartify to their desired endpoint in just one day. This rapid implementation allowed Smartify to quickly start personalizing their marketing efforts without the lengthy development time. Additionally, Census provided reliable and real-time data syncing, which further enhanced Smartify's marketing capabilities. The integration of Census with BigQuery, Customer.io, and MySQL further streamlined the process.
Operational Impact
Quantitative Benefit
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