SnackNation Reduces Integration Workload by 50 Percent with SnapLogic
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- SnapLogic Intelligent Integration Platform
Tech Stack
- Integration Platform as a Service (iPaaS)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
Use Cases
- Process Control & Optimization
- Remote Asset Management
Services
- System Integration
About The Customer
SnackNation, founded in 2014 and headquartered in Los Angeles, California, is a company in the food and beverage industry that curates and delivers healthy snacks to offices across the United States. With a workforce of over 100 employees and a revenue of $16.9 million in 2017, SnackNation has established itself as a prominent player in the market. The company serves a diverse clientele, including well-known organizations like Microsoft, Uber, Wayfair, and Travelocity. SnackNation's business model revolves around providing a wide variety of snacks to enhance workplace wellness and employee satisfaction. As the company has grown, it has faced challenges related to integrating its various systems and applications to streamline operations and improve efficiency. Despite these challenges, SnackNation remains committed to delivering high-quality snacks and exceptional service to its customers.
The Challenge
SnackNation, a rapidly growing company in the food and beverage industry, faced significant integration challenges as it expanded. The small engineering team was overwhelmed with integration requests from various departments, including operations, marketing, finance, and customer support. These requests involved integrating over 20 systems, such as Salesforce, NetSuite, Shopify, and custom-built applications, primarily through coding. This manual and code-heavy approach was unsustainable and hindered productivity. The order fulfillment process exemplified these challenges, as engineers had to manually retrieve and export SKU data to Google Sheets, which was time-consuming and prone to errors. This process delayed snack deliveries to customers and prevented engineers and brand specialists from focusing on higher-value tasks. As SnackNation continued to grow, it became clear that a more efficient integration approach was necessary to support its operations and maintain customer satisfaction.
The Solution
To address its integration challenges, SnackNation, led by VP of Engineering Derek Chang, sought an integration platform as a service (iPaaS) solution. After evaluating multiple options, they selected the SnapLogic Intelligent Integration Platform (IIP) for its simplicity, error-handling capabilities, flexibility, and pre-built connectors. SnapLogic's platform allowed SnackNation to automate and streamline integrations that previously required extensive programming. This automation significantly reduced the time spent on data integration tasks, such as moving data into Google Sheets and automating work order creation within NetSuite. The platform also empowered 'citizen integrators' like data analysts and product managers to build their own integrations, further enhancing efficiency. By leveraging SnapLogic, SnackNation improved its order fulfillment process, reduced manual data entry, and increased operational efficiency. The platform's ability to support end-to-end B2B integrations across systems like Shopify, Zuora, NetSuite, and Salesforce was particularly beneficial, eliminating hours of manual work and enhancing customer experience.
Operational Impact
Quantitative Benefit
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