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Snaplogic > Case Studies > SnapLogic Supports Browns Shoes Through Covid-19 Pandemic

SnapLogic Supports Browns Shoes Through Covid-19 Pandemic

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Customer Company Size
Large Corporate
Region
  • America
Country
  • Canada
Product
  • SnapLogic Intelligent Integration Platform
  • Salesforce Commerce Cloud
  • WMS by Generix Group
  • OMS by Tecsys
  • Tableau
Tech Stack
  • ETL Tools
  • API Management
  • React
  • AWS
  • Python
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Productivity Improvements
  • Customer Satisfaction
  • Digital Expertise
Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
  • Platform as a Service (PaaS) - Data Management Platforms
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Retail
Applicable Functions
  • Business Operation
  • Logistics & Transportation
Use Cases
  • Process Control & Optimization
  • Predictive Maintenance
  • Supply Chain Visibility
  • Warehouse Automation
Services
  • System Integration
  • Software Design & Engineering Services
About The Customer
Browns Shoes is a family-owned business established in Montreal in 1940, synonymous with top international designer collections and exclusive street-savvy fashion for men, women, and children. With 68 locations throughout Canada, Browns recently celebrated its 75th anniversary as a thriving and growing family-owned Canadian company, and marked the five-year anniversary at its new LEED head office building in Montreal. As North America’s leading independent footwear chain, Browns is embarking on a new phase of growth with a renewed commitment to elevating the shopping experience for their customers. The retailer has also invested heavily in a state-of-the-art distribution center, featuring a fully automated ‘intelligent’ system which is comprised of 63 robots fulfilling store orders as well as e-commerce orders.
The Challenge
Manual, inefficient processes prevented business speed and agility. Browns Shoes needed to embrace the growing amount of valuable data it collects and manages via new business intelligence and data warehousing initiatives. The retailer started with Tableau and Python script to move all the data needed in a SQL database, but in order to scale the project and make it business-ready, the IT team needed an efficient way to move large amounts of diverse data from the various systems it had into its data warehouse. To do this, Browns Shoes sought an ETL tool that would match its requirements.
The Solution
After reviewing many ETL offerings on the market, Browns Shoes selected SnapLogic as it not only met all of the company’s ETL needs, but it also addressed a wider set of business requirements and provided the IT team with the flexibility to do much more in the future. The SnapLogic Intelligent Integration Platform was used to bring together data from different systems in real-time and provide insights and answers to the team right away. This made the reduced workforce much more efficient and enabled the team to keep the promises made to customers on shipping and delivery lead times. The IT team was able to rebuild the end-to-end labels process less than 24 hours after it was first requested, by modifying an existing packing tool and integrating it with the carriers' own systems to allow for customers to print their own shipping labels. The team set up a brand new software program using React as the front-end application and SnapLogic as the backend data platform. In just a single week, the new software was developed, tested, refined, and deployed so that staff in the distribution center could quickly and efficiently process the returns.
Operational Impact
  • The SnapLogic platform enabled Browns Shoes to quickly ramp up and improve processes to meet customer expectations during the Covid-19 pandemic.
  • The IT team developed new applications to support the distribution center, using existing front-end applications and systems with SnapLogic as the backend.
  • The reduced workforce became much more efficient, enabling the team to keep promises made to customers on shipping and delivery lead times.
  • The IT team was able to rebuild the end-to-end labels process in less than 24 hours, allowing customers to print their own shipping labels.
  • A new software program was developed, tested, refined, and deployed in just a single week to efficiently process returns.
Quantitative Benefit
  • More than a 300% sales increase in online purchases during the lockdown.
  • New carrier integration into the existing workflow within 48 hours.

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