Anvyl > Case Studies > Sock Fancy chooses Anvyl for supply chain visibility and growth

Sock Fancy chooses Anvyl for supply chain visibility and growth

Customer Company Size

SME

Country

United States

Product

Anvyl Production Hub

Tech Stack

CRM Integration

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Customer Satisfaction
Digital Expertise

Technology Category

Platform as a Service (PaaS) - Data Management Platforms
Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Consumer Goods
Retail

Applicable Functions

Logistics & Transportation
Sales & Marketing
Business Operation

Use Cases

Supply Chain Visibility
Inventory Management
Track & Trace of Assets

Services

System Integration
Software Design & Engineering Services

About The Customer

Sock Fancy, launched in 2013, is a company dedicated to helping people find the perfect pair of comfortable, affordable, and stylish socks. They have sold over a million pairs through a subscription service that ships globally. The company caters to both B2B customers and consumers, necessitating a robust global supply chain. With a vision to provide high-quality service and products, Sock Fancy has experienced strong growth, requiring them to scale their operations efficiently. The company is co-founded by Futhum Tewolde, who also serves as the COO.

The Challenge

Sock Fancy was rapidly expanding and needed to scale their supply chain operations. They faced challenges with inefficient communication with overseas manufacturing and design partners, lengthy email chains, lack of process visibility, and technological hassles. These issues made it difficult to maintain their quality of service with the anticipated 10x growth. Managing B2B accounts demanded significant time, leaving little room for other important functions like marketing, trade show placement, and design. The team spent hours following up with upstream supply chain partners to ensure quick and accurate updates for their enterprise customers.

The Solution

Sock Fancy chose Anvyl as a single hub for their supply chain data to streamline operations. Anvyl's Production Hub allowed them to track progress, communicate with suppliers, and deliver goods on time. The platform provided visibility into each supplier and product's status, enabling quick updates to customers. Anvyl's flexible nature allowed integration with Sock Fancy's existing CRM, eliminating challenges posed by legacy software. Within three to four months, Sock Fancy saw measurable results, including effective updates at every production step and improved service to their customer base. The dashboard-style tracking and management system provided by Anvyl enabled the team to stay informed and share key information quickly.

Operational Impact

Anvyl's Production Hub provided visibility into key milestones, allowing proactive updates to customers.
The platform eliminated communication delays and firewalls, ensuring time-sensitive updates from manufacturing and suppliers.
Integration with existing CRM systems allowed seamless operations without the challenges of legacy software.
Dashboard-style tracking and management enabled quick access to sourcing and production information.
The team could focus on other important functions like marketing, trade show placement, and design, thanks to streamlined supply chain management.

Quantitative Benefit

Sock Fancy has sold over a million pairs of socks through their subscription service.
Within three to four months of implementing Anvyl, Sock Fancy saw measurable improvements in their supply chain operations.