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Case Studies > Somerville's Parking Flourishes with Fully-Integrated Parking Management

Somerville's Parking Flourishes with Fully-Integrated Parking Management

Customer Company Size
Mid-size Company
Region
  • America
Country
  • United States
Product
  • IPS Fully-Integrated Parking Management Suite
  • IPS M5™ Single-Space Smart Meters
  • IPS MS1™ Multi-Space Pay Stations
  • IPS PARK SMARTER™ Mobile Payment Application
  • IPS Next-Generation Data Management System (DMS)
Tech Stack
  • Wireless Telecommunications
  • Payment Processing Systems
  • Intelligent Data Management
  • SaaS Technologies
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Environmental Impact Reduction
  • Productivity Improvements
Technology Category
  • Functional Applications - Remote Monitoring & Control Systems
  • Analytics & Modeling - Real Time Analytics
  • Networks & Connectivity - Wireless Local Area Network
Applicable Industries
  • Cities & Municipalities
  • Transportation
Applicable Functions
  • Facility Management
  • Business Operation
Use Cases
  • Smart City Operations
  • Predictive Maintenance
  • Remote Asset Management
Services
  • System Integration
  • Data Science Services
  • Software Design & Engineering Services
About The Customer
The Borough of Somerville, New Jersey, is a vibrant community known for its small-town charm and proximity to major cities like New York City and Philadelphia. With a population of 12,000, Somerville's Main Street is a bustling hub featuring over 45 diverse and independently-owned restaurants and retail shops. The Borough hosts a variety of special events, such as the seasonal classic car show, Somerville Cruise Nights, which can increase the population to nearly 50,000 at its peak. As a result, strategic parking management is crucial to ensure accessibility and a positive experience for residents and visitors alike. Somerville's commitment to providing a seamless parking experience is essential for supporting its local businesses and maintaining its economic growth.
The Challenge
The Borough of Somerville faced challenges with its outdated and disconnected parking system. The existing system relied on coin-only single-space meters and coin and bill-only pay stations from different suppliers, lacking a unified back-end system for data consolidation, analytics, or real-time alerts. This setup was labor-intensive, costly, and limited the Borough's ability to respond to demand or introduce dynamic rates. The legacy system strained the Borough's limited operational and personnel resources and failed to provide a positive parking experience. As a driver of economic growth, Somerville needed a more convenient and frictionless parking experience to support its local businesses. The Borough required a modern, fully-integrated solution that could scale up to additional features and manage all aspects of parking in one place.
The Solution
Somerville implemented the IPS Fully-Integrated Parking Management Suite to address its parking challenges. The solution included IPS credit-card enabled M5™ single-space smart meters and MS1™ multi-space pay stations, offering enhanced payment options, an intuitive user interface, energy-efficient solar power, and modular components for streamlined maintenance. Additionally, the IPS PARK SMARTER™ mobile payment application was deployed, providing an integrated on-street meter system that guides customers to available spaces, reducing time spent searching for parking and mitigating carbon emissions. The app sends real-time alerts when parking sessions are due to expire and allows customers to extend their sessions via their phones. The IPS Next-Generation Data Management System (DMS) wirelessly connects the entire parking meter network, providing consolidated parking data, analytics, comprehensive reporting, and remote configuration capabilities. This data-driven approach enables Somerville to apply intelligent management strategies, improving the downtown visitor experience. The IPS Customer Support Team is available to assist when needed, ensuring the Borough's self-sufficiency. The scalable IPS system allows smaller communities like Somerville to invest in technology that meets their needs, with the ability to upgrade and scale up as requirements evolve.
Operational Impact
  • The IPS system has positively impacted businesses, customers, and visitors in Somerville by providing a fully-integrated system that connects to the DMS, enabling data-driven decisions and parking policies.
  • The Borough can now make informed decisions to increase turnover and ensure accessibility for customers, which in turn helps increase patronage for its downtown businesses.
  • The IPS Parking Management Suite offers scalability, allowing smaller communities to invest in technology that makes sense for their size, with the ability to upgrade and scale up to additional applications as their needs evolve.
  • The IPS Customer Support Team provides reliable assistance, ensuring the Borough's self-sufficiency and smooth operation of the parking system.
  • The system's real-time financial, technical, and administrative data accessibility allows for efficient management and decision-making, even for a one-man operation like Halperin.
Quantitative Benefit
  • Over 40% of parking transactions are now made via credit/debit cards.
  • Uptime of the parking system has increased to over 99%.

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