Soul Machines: Humanizing AI interactions with life-like avatars
Customer Company Size
Startup
Region
- America
- Europe
- Asia
Country
- New Zealand
- European Union
- United States
Product
- Okta Identity Cloud
- Okta Workflows
- HumanOS
- Digital Brain
Tech Stack
- Cloud Architecture
- Identity Management
- Automation Tools
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
- Customer Satisfaction
Technology Category
- Cybersecurity & Privacy - Identity & Authentication Management
- Platform as a Service (PaaS) - Connectivity Platforms
- Analytics & Modeling - Generative AI
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Business Operation
- Product Research & Development
Use Cases
- Remote Collaboration
- Digital Twin
Services
- Cloud Planning, Design & Implementation Services
- System Integration
- Software Design & Engineering Services
About The Customer
Soul Machines is a pioneering AI startup that specializes in creating hyper-realistic digital people capable of interacting naturally, intelligently, and emotively. Founded in 2016 by serial tech entrepreneur Greg Cross and Academy Award winner Mark Sagar, the company is at the forefront of redefining human-machine interactions. Soul Machines combines advancements in generative AI with its industry-defining Autonomous Animation AI to help brands design human-like experiences for online audiences. The company's patented technologies, HumanOS and Digital Brain, are used to create digital characters that are both entertaining and practical for various use cases. Soul Machines' customers and partners include major global brands, and its work has been recognized in Hollywood blockbusters such as Avatar and King Kong. With a mission to breathe life into the metaverse, Soul Machines is committed to pushing the boundaries of AI and digital interaction.
The Challenge
Soul Machines, an AI startup, faced the challenge of expanding its team from a 60-person outfit of mainly R&D engineers to a global network of business strategists, digital artists, marketers, salespeople, and scientists. This expansion required a secure and efficient identity management solution to protect its intellectual property while enabling seamless global collaboration. The company needed to migrate from its on-premise environment to a cloud architecture to support its fast-growing team and ensure secure onboarding and sharing of critical assets. Additionally, Soul Machines sought a holistic workforce identity solution that empowered people through secure inspiration exchange, rather than just ticking security and compliance boxes.
The Solution
To address its challenges, Soul Machines deployed Okta workforce identity solutions to securely and rapidly onboard a global staff spanning North America and Europe. The company utilized a combination of HR as a source and Okta Workflows to overcome the challenges of seamless access controls and confidential IP asset sharing. Okta's identity management platform provided seamless app integration, confidential information exchange, and automated access control, enabling Soul Machines' global team to work in a more proactive and collaborative manner. The implementation of Okta's solutions allowed Soul Machines to reduce onboarding time to under 40 minutes and simplify deprovisioning processes. Additionally, the company plans to further enhance its creative processes by adopting other Okta feature sets, which are expected to streamline operations and boost security scoring for compliance and client trust. Soul Machines envisions a conceptual shift beyond identity management to viewing Okta as a request mechanism for most of its internal resources.
Operational Impact
Quantitative Benefit
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