Specsavers: Cutting Ad Spend by 70% with iCIMS Marketing Automation

Specsavers is a global optician company with a 51% market share in the healthcare sector. The company is continuously expanding, but the scarcity of both new and experienced talent presents a significant risk to its growth strategy. In a competitive job market, Specsavers needed a solution that could tap into its existing database of candidates and engage them effectively. The company's goal was to recruit top talent, including optometrists, audiologists, store specialists, and graduates, to maintain its market leadership and support its expansion plans.

Specsavers, a global optician with a 51% market share, was facing a significant challenge in its growth strategy due to the scarcity of both new and experienced talent in the healthcare sector. The competition for healthcare talent was becoming increasingly difficult, posing a major risk to the company's expansion plans. Specsavers had an existing database of candidates but lacked an effective way to engage these candidates and identify those interested in applying for a role. The company needed a solution that could tap into this database and refresh it, a key strategy in recruiting top talent in a competitive job market.

Specsavers turned to iCIMS Marketing Automation to address its recruitment challenges. This solution allowed Specsavers to use a content-driven approach to engage candidates with its employer brand. The recruitment marketing automation helped the company hire high-quality optometrists, audiologists, store specialists, and graduates. Recruiters could easily create automated recruitment campaigns that provided potential candidates with a personalized experience, helping the business stand out from the competition. iCIMS Marketing Automation enabled Specsavers to distribute content via email, text message, social media, and web channels simultaneously. It also allowed job seekers to learn about the company at their own pace, identified suitable candidates for current vacancies, nurtured potential candidates for future openings, and reduced time-to-shortlist while increasing hiring capacity.

• With iCIMS Marketing Automation, Specsavers was able to significantly improve its recruitment process. The company was able to recruit for hard-to-fill vacancies, identify which candidates were ready for hiring, and save time that was previously wasted on cold calling. The solution also allowed Specsavers to engage candidates with its employer brand through a content-driven approach, providing a personalized experience that helped the company stand out from the competition. The ability to distribute content via multiple channels and allow job seekers to learn about the company at their own pace also contributed to the improved recruitment process. Overall, iCIMS Marketing Automation has enabled Specsavers to effectively tap into its existing candidate database and refresh it, a key strategy in recruiting top talent in a competitive job market.

• Cut cold calling by 97%

• Hired 55% more optometrists than the previous year

• Spent 70% less on advertising costs to hire optical assistants