Spinach Empowers Employees with Domo
Customer Company Size
SME
Region
- Pacific
Country
- Australia
Product
- Domo
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Professional Service
Applicable Functions
- Business Operation
Services
- Data Science Services
About The Customer
Spinach is a full-service agency based in Melbourne, Australia. Founded in 1999, the agency has a unique structure and a simplified, proven process. They champion a new approach called Consentric ThinkingTM, combining media, data, analytics, technology, and creativity to drive business change and help their clients grow stronger. The agency has a high ratio of super-experienced individuals with diverse skills who get to the heart of a problem efficiently, analytically, and counterintuitively. They believe that clients need the best people working on their accounts.
The Challenge
Spinach, a full-service agency, was facing a challenge of managing the increasing data input from its clients. The agency was looking for a tool that could help them collate and analyze information efficiently to find valuable insights. They wanted to ensure that their talented consultants weren’t being bogged down in tedious tasks. The agency was in need of better-quality data to predict advertising outcomes and real-time insight to increase productivity.
The Solution
Spinach implemented Domo, a business management platform, across its entire client base. The platform allowed Spinach to integrate with integral sources, such as client data, media data, and layer it with research and other brand metrics. Domo helped Spinach turn huge volumes of different data sources into genuine insight for their clients. It also empowered people at all levels of seniority within the agency to look at the irrefutable facts in relation to a topic and improve fact-based decision making.
Operational Impact
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