Spirit Airlines Enhances Digital Guest Experiences with Dynatrace
Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
Applicable Functions
- Maintenance
Use Cases
- Behavior & Emotion Tracking
- Leakage & Flood Monitoring
About The Customer
Spirit Airlines is a major airline operator that operates over 200 aircraft and serves more than 90 destinations. The airline is working to expand its network by adding brand new planes and increasing the number of destinations it flies to throughout the U.S., Latin America, and the Caribbean. With a mantra of More Go, the airline offers high-value flights at very affordable prices, while delivering an excellent guest experience. Its technology team manages many mission-critical applications that power the airline’s customer experience and support its internal operations. Spirit uses various cloud-based online and mobile commercial applications that support customer self-service options.
The Challenge
Spirit Airlines, a major airline operator with over 200 aircraft and serving more than 90 destinations, was looking to expand its network and enhance its customer experience. The airline's technology team manages several mission-critical applications that power the customer experience and support internal operations. These include various cloud-based online and mobile commercial applications that support customer self-service options, from booking flights and managing trips to self-check-in and baggage-tag printing. The team also oversees operational applications used to manage the fleet and maintenance crews. The challenge was to resolve issues in these applications quickly, using capabilities beyond traditional eyes-on-screen monitoring procedures. They also needed increased visibility into the customer journey and the third-party applications integrated with its services.
The Solution
To meet its ambitious growth plans and enhance the digital guest journey, Spirit Airlines turned to Dynatrace. Dynatrace's answer-driven automation and digital experience monitoring capabilities provided insight into Spirit’s hybrid technology stack and the digital guest journey. It also extended oversight of external platforms such as third-party booking websites. Spirit utilized Dynatrace’s automatic and continuous discovery capabilities to maintain constant visibility into its entire application stack. Dynatrace’s AIOps and automation capabilities eliminated the need for labor-intensive manual monitoring techniques. Dynatrace also mapped out Spirit’s internal ecosystem and external dependencies for the digital guest experience. Its synthetic monitoring capabilities played a crucial role in evaluating the performance of any third-party dependencies. With Grail, Dynatrace’s data lakehouse technology, Spirit ingested and analyzed data from various sources, including airport kiosk functionality.
Operational Impact
Quantitative Benefit
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