Alteryx > Case Studies > Strategic Planning & Forecasting Using Alteryx and Tableau

Strategic Planning & Forecasting Using Alteryx and Tableau

Customer Company Size

Large Corporate

Region

America

Country

United States

Product

Alteryx
Tableau

Tech Stack

Data Visualization
Data Consolidation
Data Cleansing

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Digital Expertise

Technology Category

Application Infrastructure & Middleware - Data Visualization
Analytics & Modeling - Big Data Analytics

Applicable Industries

Automotive

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Predictive Maintenance
Demand Planning & Forecasting

Services

Data Science Services

About The Customer

Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. The company has been a major player in the automotive industry and has a strong presence in the U.S. market. Between 2009 and 2014, Audi saw a 120% growth in sales volume in the U.S. and has had 52 consecutive months of record sales. The company is committed to sustainable profitable growth and is the #2 top cross shopped premium brand. Audi has seen growth in high-end models, has a low retail incentive spend per vehicle, increased pricing power, and healthy lease penetration.

The Challenge

Audi's Strategic Planning team was facing challenges with data analysis. The data was being accumulated faster, in greater quantities and in more diverse types than ever before in history. The current data analysis processes were inefficient and often ineffective. Data was scattered & fragmented, typically in many different places. Analysts were spending more time pulling data, transferring it into excel and then graphing it in neatly formatted powerpoint slides than exploring the data and actually analyzing what it means. There was a clear need for tools to empower data analysts, managers and executives - not IT - to explore and self-serve their own advanced data visualizations.

The Solution

Audi's Strategic Planning team adopted Alteryx and Tableau to address their data analysis challenges. Alteryx was used as a key enabler of data consolidation. It helped in reducing the storage from 1gb to 4mb for over 3 million rows of data, resulting in much faster processing times in Tableau. Alteryx was also used as a data cleanser and shaper, used repetitively in many instances. Tableau was used as a visual and analytical layer. With all relevant data sitting in one database, other important variables became obvious. The combination of Alteryx and Tableau allowed for a comprehensive understanding of the market, dedication to customer delight, marketing excellence, exciting product, committed partners, and a futuristic vision.

Operational Impact

Audi's Strategic Planning team has rapidly adopted and shifted its approach to data analysis, in order to achieve breakthrough insights and maximize the value from its vast array of existing resources.
With these new tools, Audi has begun to realize a vision of lightning quick and accurate forecasting and analytics.
The team has initiated a cultural shift toward rapid visual data discovery.
These new capabilities will directly support Audi’s mission to inspire customer delight and become the #1 Premium brand.

Quantitative Benefit