Stream's Role in Building Betabrand's Community-Based Online Apparel Company
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Wearables - Smart Clothing
Applicable Industries
- Apparel
- Consumer Goods
Applicable Functions
- Product Research & Development
Use Cases
- Real-Time Location System (RTLS)
- Time Sensitive Networking
Services
- System Integration
About The Customer
Betabrand is an online women’s apparel company known for its Dress Pant Yoga Pants and other activewear suitable for work and travel. The company is unique in that it allows its customers to participate in the design process by voting on new clothing concepts and providing feedback. This helps Betabrand bring the best new products to market based on their consumers’ recommendations. The company also hosts live shows weekly where new products are launched and designers field questions about new items. Betabrand aims to be the 'Facebook of fashion', driving discussion among its users through social feeds and interactive chat.
The Challenge
Betabrand, an online women’s apparel company, aimed to become the 'Facebook of fashion' by integrating common social network features into its platform. The company wanted to drive discussions among its users through social feeds and interactive chat. However, Betabrand did not want to divert its focus from its core competencies by developing these features in-house. The company was also keen on maintaining its unique selling proposition of providing an interactive online experience. Therefore, the integration of live chat was crucial for their business model. Betabrand needed a solution that could provide activity feeds for their designs and notifications, along with a real-time chat product, without requiring a heavy investment or a long development process.
The Solution
Betabrand found its solution in Stream, a provider of chat messaging and feeds products. The company had already been using Stream’s feeds product to showcase their clothing designs and was excited to learn about the introduction of chat messaging to Stream's product offerings. Betabrand was interested in keeping both chat and feeds on the same platform, making Stream an ideal choice. The company also appreciated the fact that they could use the same Javascript SDK for feeds and chat. Leveraging Stream’s functionality, Betabrand built an MVP in a quick turnaround time, fine-tuned the product, and had chat live on their site in less than a week. Stream Chat and Feeds became the solutions that allowed Betabrand to understand what designs their customers wanted to see in an efficient, clean, and clear way.
Operational Impact
Quantitative Benefit
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