Adverity > Case Studies > Streamlining Data Management: A Game Changer for the Philadelphia 76ers

Streamlining Data Management: A Game Changer for the Philadelphia 76ers

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation
Time Sensitive Networking

About The Customer

The customer in this case study is the Philadelphia 76ers, a top NBA franchise under Harris Blitzer Sports & Entertainment (HBSE). HBSE is a leading sports and entertainment company, focused on franchises, brands, and venues centering around the Philadelphia 76ers, the New Jersey Devils, and the Prudential Center. HBSE’s mission is to utilize their platforms to unite, uplift, and drive change around where their teams perform. The 76ers were seeking a solution to better understand and manage their complex data ecosystems, which included online advertising platforms, ticketing systems, and audience engagement data.

The Challenge

The Philadelphia 76ers, a top NBA franchise under Harris Blitzer Sports & Entertainment (HBSE), faced a significant challenge in managing their complex data ecosystems. These ecosystems included online advertising platforms, ticketing systems, and audience engagement data. The data team was tasked with managing and aggregating 130 diverse data sources into an Excel spreadsheet, a process that was chaotic, overwhelming, and time-consuming. It took the team 10 hours a week just to extract the data and up to a few weeks to connect to a new data source. The urgency of this task was further amplified by the fixed timelines of the events-driven industry, necessitating the ability to pull and manage data quickly.

The Solution

The 76ers partnered with Adverity to streamline their data management process. Adverity provided a single solution to modernize and bring order to the scattered and inefficient data process. This led to an increase in data operations productivity, allowing the team to dedicate more time to discovering high-value insights to drive the business forward. The data team used Snowflake’s infrastructure to store data fetched with Adverity, which was then harmonized before being sent to Tableau for reporting. Adverity also enabled the 76ers to quickly connect to new data sources through a simple plug-and-play method, bringing automation to the forefront of their data operations and minimizing mistakes.

Operational Impact

The implementation of Adverity's solution led to significant operational improvements for the 76ers. Saving more than 10 hours a week on data processing gave the staff more control and flexibility over their day-to-day operations. They were freed from the task of integrating and maintaining 130 data sources into an error-prone Excel sheet. The team gained better visibility into new and useful data sources, enabling them to build predictive models for stadium attendance, including weather forecasts, on-court performance metrics, and social media engagement. A centralized data hub also allowed them to seamlessly schedule data pipelines and set automatic error alerts, contributing further to the overall time saved. Braden Moore, Senior Director of Data and Analytics at the 76ers, expressed his satisfaction with the progress, stating, 'It feels like we’ve gained an extra team member.'

Quantitative Benefit