Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Birst Networked BI
Tech Stack
- Business Intelligence
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Food & Beverage
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
Sunny Delight Beverages Co. is a leading producer of juice-based drinks in North America. The company has four brands, including its flagship, SunnyD. When the company was spun off from Proctor & Gamble, it had eight different legacy business intelligence applications in place, all with independent silos of data. This led to conflicting figures being presented to executives as end users were working off unique silos of data. The company recognized the need to modernize and take a strategic approach to business intelligence. They aimed to empower end-users to make decisions at the speed of business while providing governance and a holistic view of the company’s data.
The Challenge
Sunny Delight Beverages Co., a leading producer of juice-based drinks in North America, was facing a challenge with its legacy business intelligence applications. The company had eight different legacy business intelligence applications in place, all with independent silos of data. This led to conflicting figures being presented to executives as end users were working off unique silos of data. This disparity led to revenue unpredictability, lower margins than necessary, high inventory buffers, and a lack of understanding true profitability from sales promotions. The legacy systems SunnyD had in place were too monolithic to support user self-service and agility. End-user data discovery tools, on the other hand, would amplify existing data silos.
The Solution
SunnyD chose Birst Networked BI to integrate data from multiple sources with transparent data governance, while at the same time providing self-service analytic capabilities to both technical and non-technical users. Birst provided SunnyD with an all-in-one platform for data aggregation, refinement and governance, with department-level dashboards customized on-demand. Its comprehensive solution enables the lines of business with department-level agility, but also provides enterprise-wide data consistency. This cross-functional visibility has created tremendous business value. For example, promotional uplift, traditionally measured by marketing, also impacts shipping expenses, which are measured by logistics. By recognizing this interaction, SunnyD has been able to make improvements in both areas.
Operational Impact
Quantitative Benefit
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