SuperData delights clients with Tableau & Amazon Redshift
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Tableau
- Amazon Redshift
- Arcade gaming intelligence product
Tech Stack
- Tableau Server
- Tableau Desktop
- Amazon Redshift
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries
- Electronics
Applicable Functions
- Product Research & Development
- Sales & Marketing
Services
- Data Science Services
- Cloud Planning, Design & Implementation Services
About The Customer
SuperData is a privately-held market intelligence research provider specializing in the video game sector. Founded in 2009, the company has become a go-to source for insights into the gaming world, with customers ranging from Wargaming and Trion to payment firms and game publishers. Each month, the SuperData team collects, cleans, and aggregates transactional data from nearly 40 million paying gamers. The data is gathered directly from the game companies themselves and combined with relevant data from other sources to deliver reports that speak to the broader industry. As a small company employing fewer than 50 people, working efficiently with big data is crucial for SuperData.
The Challenge
SuperData, a market intelligence research provider specializing in the video game sector, was struggling with an Excel-based product that couldn't efficiently handle the data from over 40 million video gamers each month. The reports generated were multi-spreadsheet and required customers to dig for insights. The company needed a solution that could handle large data volumes and present insights in an easily digestible format. They also needed to ensure data security, as the data was gathered directly from game companies and shared anonymously. The company initially tried an open-source business intelligence solution, but it didn't meet their needs.
The Solution
SuperData chose Tableau and Amazon Redshift for its Arcade gaming intelligence product. The company developed Arcade, game data intelligence reports built in Tableau. SuperData analysts author visualizations in Tableau Desktop and connect to data stored in Amazon Redshift using Tableau’s native data connector. The completed dashboards and visualizations are then published to Tableau Server, where customers and internal users can log on to view and interact with the data. This solution allowed SuperData to work more efficiently with big data, improve sales, and increase customer satisfaction.
Operational Impact
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