Sustainable and Convenient Holiday Shopping: A Case Study on NYCTrees.com
Applicable Industries
- Consumer Goods
- Transportation
Applicable Functions
- Logistics & Transportation
- Procurement
Use Cases
- Last Mile Delivery
About The Customer
NYCTrees.com's customers are primarily residents of New York City, with a significant portion being younger consumers from the Gen Z and Millennial demographics. These customers value shopping small and locally, and they prefer to support businesses that align with their values and ethics, including environmental consciousness. They are willing to pay higher delivery fees for online purchases if a company has initiatives to offset its carbon footprint. Convenience is also a key factor for these customers, with many appreciating the 'one-stop shop' and 'hassle-free holiday' experience provided by NYCTrees.com. The company has built strong relationships with its customers over the years, with some families ordering every single year since the business started.
The Challenge
The holiday season is a time of increased consumer spending, with a significant portion of purchases being made online. However, recent trends indicate a shift in consumer behavior, with a majority of Americans planning to purchase holiday gifts from local retailers with an online presence rather than online-only retailers like Amazon or Wayfair. This shift is particularly pronounced among younger generations, with 75% of Gen Z and 79% of Millennials planning to make such purchases. These consumers are driven by a preference for shopping small and locally, supporting businesses that align with their values and ethics, including environmental consciousness. A small Christmas tree delivery business, NYCTrees.com, faced the challenge of meeting these consumer demands while also ensuring efficient and convenient delivery.
The Solution
NYCTrees.com addressed this challenge by leveraging Onfleet's last-mile delivery management software. This software enabled the company to quickly and efficiently route and deliver thousands of Christmas trees to NYC residents each year. Every tree delivered came with the tree stand, delivery, installation, and a tree skirt, and customers could add on a decoration package or decorate their own home with fresh garland and wreaths. NYCTrees.com also offered a removal service to have the trees mulched for local parks after the holidays, aligning with the environmental consciousness of its customers. The use of Onfleet's delivery app transformed the delivery process, making it a 'one-stop shop' and a 'hassle-free holiday' for customers.
Operational Impact
Quantitative Benefit
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