Sustainable Packaging for Naturata’s Products
Customer Company Size
Mid-size Company
Region
- Europe
Country
- Germany
Product
- GaBi Packaging Calculator
- Sphera’s Sustainability Consulting
- Product Sustainability Software
Tech Stack
- Life Cycle Assessments (LCAs)
- Web-based configuration tool
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Environmental Impact Reduction
- Brand Awareness
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Process Analytics
Applicable Industries
- Food & Beverage
Applicable Functions
- Product Research & Development
- Quality Assurance
Use Cases
- Supply Chain Visibility
- Process Control & Optimization
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
Naturata is a company based in Marbach, Germany, that sells organic and biodynamically produced food, including coffee, cocoa, chocolate, pasta, sauces, tomato products, and more. For all its products, Naturata places great importance on natural processing and high-quality ingredients. As a leader in the sale of organic and biodynamic foods, Naturata is fundamentally committed to sustainability and considers it its duty to use organic products and sustainable packaging. The company was founded in 1976 and has since been a pioneer in the organic and biodynamic food industry.
The Challenge
Naturata, a leader in the sale of organic and biodynamic foods, is committed to sustainability and considers it its duty to use organic products and sustainable packaging. However, the ongoing debate and tension between their use of packaging and ecological responsibility are particularly crucial for Naturata. In addition to the quality of their goods, food safety and shelf life are of vital importance to them. Packaging designers and developers, therefore, must consider many different criteria to implement the ideal packaging solution. The challenge was to align packaging solutions with the company’s values and products, integrate sustainability criteria in the demanding processes around the packaging life cycle, identify relevant environmental aspects for comparing different packaging solutions, and cater to increased consumer preferences towards sustainable packaging solutions.
The Solution
Naturata worked with Sphera’s Sustainability Consultants to evaluate and compare the environmental performance of different packaging solutions using Sphera’s eco-design tool – GaBi Packaging Calculator. The GaBi Packaging Calculator is a web-based configuration tool that enables the creation of Life Cycle Assessments (LCAs) and can be used to compare different packaging designs. Sphera’s sustainability experts supported Naturata in calculating and comparing the environmental performance of four packaging options for cereal coffee. Some of the environmental impacts evaluated were: carbon footprint, water consumption and eutrophication potential. The reusability of packaging solutions and consumer behavior have also been considered. Sphera’s Sustainability Consulting and Product Sustainability Software solutions help organizations drive product sustainability by informing data-driven decisions during design and planning, enabling product innovation and eco-design, and providing access to high qualitative and representative Life Cycle Inventory (LCI) data.
Operational Impact
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