Tableau’s Visualizations Reveal Critical Trends in Real-Time
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Tableau
Tech Stack
- MySQL
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Automotive
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Inventory Management
Services
- Data Science Services
About The Customer
US Auto Parts is a leading Internet retailer of aftermarket auto parts. The company sells over 700,000 SKUs across 4,000+ auto part categories through a network of websites, e-bay, and a call center. They leverage a vendor network in addition to stocking inventory in their two warehouses. They also sell direct to distributors and local body shops in the Los Angeles area. The company needed a flexible and fast reporting and analysis tool that could be managed by the analytics team, with limited IT involvement.
The Challenge
US Auto Parts, a leading Internet retailer of aftermarket auto parts, was facing challenges in analyzing their sales across the various dimensions of their business. The process was tedious and sometimes overwhelming. They relied heavily on their IT department to build reports—a process that was neither flexible nor fast. They needed a reporting and analysis tool that could be managed by the analytics team, with limited IT involvement. The tool also needed to empower business units to do their own analysis.
The Solution
US Auto Parts adopted Tableau as their primary tool for reporting. They use MySQL to house its sales data, and have begun integrating online customer behavior and market research data from their web analytics and research tools to greater leverage Tableau in bringing these different measures together in a single source for all to access. Tableau’s visualizations have changed how the company operates by giving people the information they need to understand and react to trends in real-time. When US Auto Parts analyzes its performance, it makes use of the interactive functionality Tableau offers. Category managers can filter by time period, sales channel, or website, and interactively drill into category results by product subcategories, parts, SKUs, and SKU application.
Operational Impact
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