TAG Reaches System Maturity and Opts for Tech Innovation with the Cloud
Customer Company Size
Mid-size Company
Region
- America
Country
- Brazil
Product
- Google Cloud
- BigQuery
- Cloud Bigtable
- Kubernetes Engine
- Cloud Pub/Sub
Tech Stack
- Container Infrastructure
- Public Cloud
- Data Processing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Digital Expertise
- Productivity Improvements
Technology Category
- Infrastructure as a Service (IaaS) - Public Cloud
- Analytics & Modeling - Data Mining
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
- System Integration
About The Customer
TAG is a tech company and a financial market infrastructure (FMI) authorized by Brazil’s Central Bank to operate in the Brazilian market as a card receivables registrar. Founded in 2018, the company operates under a fully remote working model. TAG is a Brazilian financial market infrastructure operating as a card receivables registrar. A card receivable is an amount generated through transactions with debit/credit cards to be paid to a commercial entity in the future. TAG registers and manages these assets to increase transparency and security in the credit market.
The Challenge
In June 2021, Brazil’s Central Bank’s Circular No. 3952 and the country’s National Monetary Board’s Decision No. 4734 set specific rules to create a receivables register for payment arrangements. The goal was to give shopkeepers more freedom to negotiate their credit/debit card receivables, both to advance these assets and to enter into collateralized credit operations. This created a need to organize and standardize the companies operating in that segment, TAG included. TAG’s concern for regulatory compliance converged with its consistent commitment to innovation. The company was closely following the processing of receivable units, which is complex and demands significant computing power. Because of those needs, the company began looking for solutions in the public cloud, leading to a wide array of opportunities.
The Solution
Among all the new developments, coming up with an architecture for the cloud was a challenge. However, by working together, the TAG and Google Cloud teams managed to keep things flowing more smoothly. Apps were built to work in a container infrastructure, so they could provide flexibility and a smart use of resources. 'We have been through these transformations and, since last year until today, we can say the system has matured,' explains TAG’s Director. As for the products, TAG’s team highlights both Cloud Bigtable, which helps the company with data processing, and Google Kubernetes Engine, which provides flexibility through a completely scalable infrastructure, where the company can plan and develop safely. By using Pub/Sub, an efficient tool that works as a queuing system to load tasks simultaneously, the company can separate workflows thanks to its internal processing control. Its transparent infrastructure was another highlight for the team. Besides the development team, the company has employees that work exclusively in the cloud. In other words, it’s a team that specializes in the business, assessing workflows, customizing and analyzing the usage of operational infrastructure as a whole.
Operational Impact
Quantitative Benefit
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