Geckoboard > Case Studies > Tam Tam: A Data-Driven Digital Agency

Tam Tam: A Data-Driven Digital Agency

Customer Company Size

Mid-size Company

Region

Europe

Country

Netherlands

Product

Digital Campaigns
Web Design

Tech Stack

Real-time Data Analytics
Data Visualization

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Digital Expertise

Technology Category

Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Telecommunications
Consumer Goods

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

About The Customer

Tam Tam is a leading digital agency based in the Netherlands. With over 130 employees, the agency works with global brands such as HBO, Nestlé, WWF, and FIFA FIFPro. Tam Tam is a fully integrated digital agency that runs campaigns, builds apps, and designs digital experiences for top brands. The agency differentiates itself by having a strong data-driven culture, both internally and with its clients. The agency has been in operation for 17 years, evolving from a simple website builder to a strategic partner for its clients.

The Challenge

Tam Tam, a digital agency based in the Netherlands, has evolved from a simple website builder to a strategic partner for its clients. The agency differentiates itself by having a strong data-driven culture, both internally and with its clients. However, the challenge lies in managing transparency in client relationships, especially when sharing real-time data about campaign performance. The nature of digital data means that numbers can fluctuate, which can cause concern for clients if not properly understood. Furthermore, the fast-paced nature of the industry requires consistent and up-to-date information to avoid unnecessary debates and focus on generating insights and ideas.

The Solution

Tam Tam has embraced a data-driven approach, using real-time dashboards to keep everyone informed and focused on the data. This transparency extends to their client relationships, where they share real-time data about campaign performance. While this can initially be a shock to clients, they soon become accustomed to it and guided by it, helping them to better understand digital and what the numbers really mean. Internally, having real-time data visibility helps Tam Tam to be more consistent, as everyone gets the same information and the same view on things. This allows the agency to spend less time on debates and more time on building insights and generating ideas to improve what the data is telling them.

Operational Impact

The agency has been able to build transparency into client relationships, sharing real-time data about campaign performance.
The use of real-time data has helped the agency and its clients to better understand digital and what the numbers really mean.
Internally, having real-time data visibility has helped Tam Tam to be more consistent, as everyone gets the same information and the same view on things.
The agency has been able to spend less time on debates and more time on building insights and generating ideas to improve what the data is telling them.