TextMagic's Traffic Growth with Vonage's SMS API
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Robots - Wheeled Robots
Applicable Industries
- Telecommunications
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Traffic Monitoring
- Transportation Simulation
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
TextMagic is an SMS company that was established in the UK. With over 14 years of experience in helping businesses improve communications and mobile marketing through sending and receiving text messages online, TextMagic offers its customers an all-in-one text messaging service. This service allows over 50,000 SMBs to connect with their customers via two-way SMS, online texts, gateway SMS via email, SMS software for desktop, and SMS distribution lists, globally. TextMagic’s clients represent a wide variety of verticals, including eCommerce, health, real estate, staffing, and hardware monitoring.
The Challenge
TextMagic, an SMS company based in the UK, was facing a challenge as mobile messaging was gaining popularity. The company, with over 14 years of experience in improving business communications and mobile marketing through online text messages, was looking to enhance their platform with more sophisticated and robust features. They wanted to support global cloud communications capabilities, including the ability to send SMS notifications, alerts, reminders, confirmations, and marketing campaigns. As TextMagic grew from its modest start in 2001, the need to bolster their platform became more apparent. The challenge was to find a solution that could provide these features and support their growth.
The Solution
To address this challenge, TextMagic partnered with Vonage and integrated with Vonage's robust SMS API. This integration allowed TextMagic's clients to send bulk SMS campaigns with unmatched deliverability rates, decrease the time spent setting up and managing these campaigns, and reach any active mobile device, regardless of its location through Vonage’s meshed carrier network. The solution also provided the ability to choose the best path for traffic distribution in real time via Adaptive Routing technology and abide by regional compliance and regulations so their messages arrive without delay. This partnership with Vonage and the integration of their SMS API was the solution that TextMagic needed to enhance their platform and support their growth.
Operational Impact
Quantitative Benefit
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