Case Studies > The 3D Design Solution for Building Machines That Process AHSS Steels

The 3D Design Solution for Building Machines That Process AHSS Steels

Customer Company Size

Mid-size Company

Region

America

Country

United States

Product

IronCAD
Multiphysics for IronCAD

Tech Stack

3D Design Software
Finite Element Analysis (FEA)

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Innovation Output
Productivity Improvements
Customer Satisfaction

Technology Category

Analytics & Modeling - Predictive Analytics
Functional Applications - Product Lifecycle Management Systems (PLM)

Applicable Industries

Metals
Automotive

Applicable Functions

Product Research & Development
Discrete Manufacturing

Use Cases

Manufacturing System Automation
Predictive Maintenance
Digital Twin

Services

Software Design & Engineering Services
System Integration

About The Customer

Braho Machinery is an engineering firm that specializes in providing mechanical services to steel producers and processors. The company combines the disciplines of mechanical engineering and metallurgy to offer expert knowledge about processes, machinery, and controls, ensuring that these elements work together seamlessly. Braho Machinery is dedicated to improving its services to maintain a competitive advantage and ensure a steady revenue stream. The firm has a strong focus on research and development, particularly in preparing machine designs necessary for next-generation advanced high-strength steels (AHSS) required by the automotive industry. With a commitment to delivering strong, reliable, and technically advanced equipment, Braho Machinery has positioned itself as a key player in helping the steel industry meet the demands of new steel products.

The Challenge

Braho Machinery, an engineering firm specializing in mechanical services for steel producers and processors, recognized the need to transition from traditional 2D design to a more advanced 3D design solution. The primary challenge was to find a 3D design tool that could handle complex designs without the limitations of traditional history-based design systems. The firm needed a solution that allowed for quick design changes, exploration of multiple design options, and the ability to integrate third-party tools as their needs evolved. The traditional solid 3D CAD software often posed challenges with history and feature trees, which could easily break a design if the relationships between various features were not well understood. This limitation was a significant concern for Braho Machinery as they aimed to improve their competitiveness in the steel industry by adopting a more flexible and efficient design process.

The Solution

Braho Machinery selected IronCAD as their 3D design solution due to its built-in intelligence that automatically reorders history and treats every feature as an intelligent object. This feature eliminates the risk of breaking a history/feature tree, allowing designers to focus on creating parts without worrying about unanticipated design changes. IronCAD's ability to handle complex designs without the limitations of traditional history-based design systems was a significant advantage for Braho Machinery. Additionally, IronCAD offers various add-ons, such as Multiphysics for IronCAD, which provides a faster and more efficient finite element analysis (FEA) tool compared to other systems available in the market. This add-on not only met Braho's FEA needs but also enhanced their design capabilities, allowing them to deliver higher value to their customers. The advanced modeling technology of IronCAD enabled Braho Machinery to easily merge multiple designs into new ones without breaking dependencies, further streamlining their design process.

Operational Impact

IronCAD's design methodology allows Braho Machinery to design faster than the competition, providing a significant competitive advantage.
The use of IronCAD has improved design insight, making designs clearer to both Braho and its customers, which enhances communication and design quality.
Multiphysics for IronCAD offers in-CAD FEA, providing analysis and design refinements much faster than traditional FEA packages, improving the overall design process.