The 5 Next Big Things in Commerce Technology for 2024
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Flex Product Verification
- OurX Machine-Learning Algorithm
- Pipedream Labs Delivery System
- Seeen AI Toolkit
- Wendy's FreshAI
Tech Stack
- Machine Learning
- AI Toolkit
- Generative AI
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Innovation Output
Technology Category
- Analytics & Modeling - Generative AI
- Analytics & Modeling - Machine Learning
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Retail
- Consumer Goods
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Maintenance
- Smart City Operations
Services
- Software Design & Engineering Services
- System Integration
About The Customer
The article highlights several companies that are at the forefront of innovation in commerce technology. Flex is focused on bringing transparency to FSA and HSA eligibility, working with brands like Tempo and Lumen. OurX is revolutionizing textured hair care by leveraging data and machine learning to better understand hair types. Pipedream Labs is developing an underground delivery system to enhance local delivery efficiency. Seeen is enhancing video commerce with an AI toolkit that creates contextual offers. Wendy's is using generative AI to improve drive-through experiences. These companies are recognized as leaders in their respective fields, driving innovation and improving customer experiences.
The Challenge
The e-commerce landscape has evolved significantly since the pandemic, with every aspect of sales infrastructure, channel, and experience being targeted by innovation. Companies are now focusing on hyperpersonalized messaging and reducing friction in customer interactions. However, challenges remain in areas such as determining eligibility for FSA and HSA accounts, understanding the nuances of textured hair care, and overcoming logistical barriers in local delivery systems. Additionally, video content providers are seeking new revenue streams, and fast-food restaurants are looking to optimize drive-through operations.
The Solution
Flex has developed a Product Verification tool that quickly checks the eligibility of items for FSA and HSA accounts, helping merchants tap into a $150 billion market. OurX uses a machine-learning algorithm to analyze data points and create a portfolio of products for textured hair care. Pipedream Labs has created a middle-mile delivery system using tunnels and elevators to facilitate faster local deliveries. Seeen's AI toolkit identifies engaging video segments to create seamless commerce opportunities. Wendy's FreshAI leverages generative AI to enhance drive-through interactions, understanding informal product references and speaking Spanish to customers.
Operational Impact
Quantitative Benefit
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