the House Wins When Customers Are Happy
Customer Company Size
Large Corporate
Region
- Asia
Country
- Philippines
Product
- Digital Business Platform
- webMethods
- MashZone NextGen
- Apama
- Universal Messaging
Tech Stack
- Application Integration
- Process Automation
- Visual Analytics
- Streaming Analytics
- Messaging
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Predictive Quality Analytics
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Solaire Resort & Casino is a $1.2 billion integrated luxury destination casino resort located in Manila’s Entertainment City. It is ranked number one in the Philippines, accounting for 36 percent of all domestic gaming revenue. The resort offers 800 premium, resort-style accommodations in two distinctive towers. Solaire has changed the way people view resort casinos in Manila by offering exceptional comfort, elegance, and luxury, underlined by unparalleled Filipino hospitality. The resort serves more than 13,000 visitors daily.
The Challenge
Solaire Resort & Casino, a leading gaming industry player in the Philippines, was facing increasing competition from new resort and casino properties. The company needed to integrate its customer-related applications and provide a real-time customer experience. However, the customer data was stuck in siloed programs, making it costly to access, slow to analyze, and difficult to use. To differentiate itself and provide a truly personalized visitor experience, Solaire needed to digitalize all customer-facing operations from touchpoints to back-office processes.
The Solution
Solaire partnered with Software AG in 2016 to implement its Digital Business Platform. The platform includes Application Integration and Process Automation powered by webMethods, Visual Analytics powered by MashZone NextGen, Streaming Analytics powered by Apama, and Messaging powered by Universal Messaging. The integration of siloed back-end systems into the webMethods platform resulted in a unified architecture that opened up new technical capabilities and made it easy to get new applications up and running quickly. It also made precious customer data available and usable in real time. The new unified view of customers enables Solaire to build for differentiation and speed ahead with new customer-facing systems and services.
Operational Impact
Quantitative Benefit
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