Cloudinary > Case Studies > The Hub Helps Creative Talent Win Brand Work with Cloudinary

The Hub Helps Creative Talent Win Brand Work with Cloudinary

Customer Company Size

SME

Region

America

Country

United States

Product

Cloudinary

Tech Stack

Amazon Simple Storage Services (S3)
Cloudinary

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Productivity Improvements

Technology Category

Infrastructure as a Service (IaaS) - Cloud Storage Services

Applicable Functions

Sales & Marketing

Use Cases

Asset Health Management (AHM)

Services

Cloud Planning, Design & Implementation Services

About The Customer

The Hub is an online marketplace that connects brands with creators. It offers a platform for more than 39,000 photographers, videographers, and models, allowing brands to quickly find and hire highly vetted talent for their next project. The Hub platform decentralizes the creative process, changing the way brands hire creators. Instead of committing all creative resources to one agency, brands can access a wide range of talent through The Hub. The platform also serves as a community for creators to connect with one another. Job posting, hiring, project management, the transfer of deliverables, and final payment to the creator all take place directly and securely in The Hub.

The Challenge

The Hub, an online marketplace that connects brands with creators, was facing a challenge with the storage and resizing of large image and video files uploaded by creators to their personal portfolios on the platform. The Hub needed as many as 10 unique size and aspect combinations for each uploaded primary image, which was a time-consuming process that burdened its team of front-end developers. The two options they had were either to restrict the creative community to abide by a maximum pixel size and file size or to allow creatives to upload large files and then manually downsize them to the largest resolution needed. Both options were not ideal as they either limited the creative community or burdened the Hub's team.

The Solution

The Hub decided to use Cloudinary to automate the process of resizing and optimizing the images and videos uploaded by creators. Cloudinary's solution allowed The Hub to dynamically transform the assets, saving time and resources that would have otherwise been spent on manual resizing by the front-end developers. The Hub leverages Amazon Simple Storage Services (S3) for storage, and Cloudinary for dynamic asset optimization for portfolio uploads. This streamlined the creation of portfolios available for brands to browse, thanks to automated asset manipulation and content delivery.

Operational Impact

The Hub has seen increased efficiency of the visual workflow since implementing Cloudinary.
The user experience for photographers and videographers creating and adding to their portfolios is now entirely dynamic.
The algorithms behind Cloudinary’s solution resize and optimize assets intelligently, and much more efficiently than a human could, whether community member or The Hub developer.
Optimized assets are cheaper for The Hub from a storage perspective.

Quantitative Benefit