Denodo Technologies > Case Studies > The Phone House Increases Global Efficiency by More than 50% and Reduces Client In-Store Waiting Times by 75% with Denodo Data Virtualization

The Phone House Increases Global Efficiency by More than 50% and Reduces Client In-Store Waiting Times by 75% with Denodo Data Virtualization

Customer Company Size

Large Corporate

Region

Europe

Country

United Kingdom
United States

Product

Denodo Data Virtualization

Tech Stack

Data Virtualization
Web Automation

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Customer Satisfaction
Cost Savings

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Supply Chain Visibility
Process Control & Optimization

Services

System Integration

About The Customer

The Phone House is the world's largest independent telecommunications retailer, serving over 100 million customers under The Phone House, Carphone Warehouse, and Best Buy Mobile brands. The company operates over 3,600 stores across Europe and North America. The Phone House works with leading telecom operators like Vodafone, Virgin, Orange, Telefonica, and ATT and equipment providers including Apple, Samsung, Nokia, and Blackberry. In The Phone House's retail model, completing customer phone activations or migrations in the minimum time, with no errors and at the lowest possible cost is key to customer satisfaction and revenue growth.

The Challenge

The Phone House, a global telecommunications retailer, faced challenges in efficiently managing customer phone activations or migrations. The process required manual operations to synchronize data with service provider systems over the extranets, leading to errors and inefficiencies. There was no direct access to the telecommunication operators systems nor any standards or interfaces for automatic information exchange and synchronization. The company aimed to improve its B2B business model across multiple partners and create an automatic synchronization of their invoicing system with the operator´s activation systems for more agility, efficiency, and transparency.

The Solution

The Phone House opted for Denodo's data virtualization technology to execute their required business processes via the Web. The technology allowed The Phone House to automate the continuous and cumbersome manual tasks, enabling automatic navigation through any type of Web source, executing transactions on Web sites, and automatically executing data extraction and structuring tasks. The solution also provided a graphical administration tool that allowed the rapid and automatic definition of complex flows. The Phone House's B2B process automation solution was built using Denodo's data virtualization platform, which enables virtualized access and integration of any and all data sources, delivering agile data services with unbeatable deployment costs and times to solution.

Operational Impact

The deployment of Denodo's data virtualization platform led to a global efficiency increase by more than 50%.
The solution resulted in an 87% reduction in data input errors due to manual processes.
Client in-store waiting times were reduced by almost 75%.
The solution led to a 50% increase in productivity at the point of sale, thanks to the reduction of manual tasks required on the extranets.
The tool's ease of use avoids the need to involve specialized technical profiles during operations.

Quantitative Benefit