The Royal Belgian Football Association: Making football more interactive, engaging, and fun with a personalised experience for each fan
Customer Company Size
Large Corporate
Region
- Europe
Country
- Belgium
Product
- Okta User Management
- Okta Single Sign-On
- Okta Verify
- Google Authenticator
Tech Stack
- Single Sign-On
- Adaptive Multi-Factor Authentication
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Cybersecurity & Privacy - Identity & Authentication Management
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
The Royal Belgian Football Association (RBFA) is Belgium’s governing football federation, representing the entire football community in the country, from players to fans. Founded in 1895, the RBFA is responsible for the administrative organization of Belgium’s favorite sport, coordinating over 300,000 games every season across more than 2,000 clubs. The association plays a crucial role in uniting the Belgian football community, which includes players, trainers, referees, administrators, parents of young talent, volunteers, and fans. The RBFA has been a central authority on all things football in Belgium for over a century, but its digital platforms were not always centralized, leading to challenges in providing a seamless and personalized experience for fans and stakeholders. The RBFA's mission is to make football more interactive, engaging, and fun by offering a personalized experience for each fan, while also empowering its employees with streamlined access to internal applications.
The Challenge
In the past, fans had to log in to different customer portals to buy tickets or browse merchandise. Fans couldn’t set up a central profile to support their teams from their own, personal football hub. With features spread across separate platforms, the RBFA lacked a single view of fan activity. To create a user experience worthy of Belgium’s golden generation, and a richer football community with a 360-degree customer view for better insights, the RBFA decided to revamp its customer platforms with a digital transformation strategy in 2019. In addition to giving Belgian football fans a user experience to cheer about, the RBFA wants to empower employees and partners with streamlined access to internal applications, such as Office 365, while keeping security high. “We have dozens of internal applications with individual identity and access management flows, all processing sensitive information,” explains Cédric Brosens, Data Protection Officer at the RBFA. “Because our IT department doesn’t have the bandwidth or resources, we needed a centralised access management system.” Looking for a solution that tackles both customer and workforce identity challenges, the RBFA found the perfect match in Okta.
The Solution
To address the challenges of fragmented digital platforms and enhance both customer and employee experiences, the RBFA implemented Okta's identity management solutions. The RBFA consolidated its digital platforms into a single RBFA identity, migrating 700,000 accounts seamlessly to Okta’s User Management. This allowed fans to have a unified experience with a single login portal, consolidating 12 applications and counting. The RBFA also integrated internal applications, such as Office 365 and the company’s VPN, with Single Sign-On, boosting employee experience with streamlined access to daily essentials. The implementation was carried out with the help of Upright Security as the implementation partner. The RBFA ensured a seamless transition for users by supporting both the old and new ways of logging in during the migration period, allowing users to keep their existing passwords. The new system also included fine-grained access control for internal applications, minimizing security risks and enabling employees to focus on moving football forward. The RBFA plans to integrate more customer and workforce applications with Okta, including a newly built chatbot, to further enhance the user experience.
Operational Impact
Quantitative Benefit
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