Technology Category
- Analytics & Modeling - Machine Learning
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Consumer Goods
- Finance & Insurance
Use Cases
- Behavior & Emotion Tracking
- Leasing Finance Automation
About The Customer
Tinkoff is an online financial and lifestyle ecosystem centered around the needs of its customers. It offers a full range of financial services for individuals and businesses, all accessible via mobile applications and Tinkoff.ru. Tinkoff Bank, the core of the ecosystem, is one of the world’s largest independent digital banks serving over 15 million customers. It provides banking and lifestyle services via the Tinkoff super app, the first super app developed by a financial institution in Europe. Tinkoff’s parent company, TCS Group Holding PLC, is listed on the London Stock Exchange and on Moscow Exchange.
The Challenge
Tinkoff, Russia's leading fintech innovator, was facing challenges in managing the exponential surge in data due to the rise of innovative fintech and digital banking solutions. The success of their fintech model was heavily dependent on the quality of the customer experience they provided. However, monitoring, managing, and reconciling the vast amount of data was compromising their internal productivity and resources. They needed a technology that would not only guarantee the highest level of customer satisfaction but also ensure operational efficiency across their platform.
The Solution
Tinkoff adopted Anodot, the autonomous business monitoring company, to help safe-proof the way customers experience payments and trading on their platform. Anodot's disruptive technology uses machine learning to constantly analyze and correlate every business parameter, providing real-time anomaly alerts and forecasts in their context. This technology enables fintechs and other data-driven organizations to find and fix any performance hiccups quickly, ensuring they can provide a smooth and reliable customer experience. The adoption of this artificial intelligence technology in banking is expected to revolutionize Tinkoff's customer experience, payment, and trading monitoring.
Operational Impact
Quantitative Benefit
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