Google > Case Studies > TiVo Partners with E-Nor and Google Analytics to Build a Better Mobile App

TiVo Partners with E-Nor and Google Analytics to Build a Better Mobile App

Customer Company Size

Large Corporate

Region

America

Country

United States

Product

TiVo Mobile App
Google Analytics Premium
TiVo Roamio DVR

Tech Stack

Mobile SDK v2
Universal Analytics

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Productivity Improvements

Technology Category

Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Telecommunications

Applicable Functions

Product Research & Development
Sales & Marketing

Use Cases

Predictive Quality Analytics
Real-Time Location System (RTLS)

Services

Data Science Services
System Integration

About The Customer

TiVo Inc. is a global leader in the advanced television entertainment market domestically and abroad. TiVo creates consumer products and software to deliver a branded viewing experience that integrates traditional and next-generation TV. TiVo’s app for smartphones and tablets allows customers to browse and schedule recordings and download or stream live or recorded shows to their mobile device, anywhere, for on-the-go viewing. The company was founded in 1997 and has since been a pioneer in digital video recorders. TiVo wished to supplement its existing log-based tracking solution with an analytics tool better suited to its needs and budget.

The Challenge

TiVo Inc., a global leader in the advanced television entertainment market, wanted to supplement its existing log-based tracking solution with an analytics tool better suited to its needs and budget. The existing solution required heavy customizations and significant development knowledge, and also kept data somewhat sheltered from teams that needed to see it most. TiVo’s app for smartphones and tablets allows customers to browse and schedule recordings and download or stream live or recorded shows to their mobile device, anywhere, for on-the-go viewing. The company wanted to measure user behavior inside the mobile app, see app usage patterns by category, and understand what content is consumed and how.

The Solution

TiVo turned to Google Analytics Certified Partner E-Nor, which specializes in helping companies establish an analytics culture that bridges the “data to decision” gap. E-Nor proposed a solution leveraging the Custom Dimensions feature in Universal Analytics to capture many of the visitor-level data elements TiVo wanted to analyze—such as device and user environment details—as a baseline for reporting user behavior. The team also designed an Event Tracking model to capture user behavior within the app, tracking every single element, including screen, button, link, click, and so on. Features such as Advanced Segments and Custom Reports were also instrumental in the project. With E-Nor’s Google Analytics solution, TiVo now also benefits from past and realtime visibility into how content is viewed (live or recorded, via WiFi network or wired connection), which content is consumed (by content category as well as by show name), and the devices that visitors use to view the content. The implementation provides a robust yet streamlined reporting interface and also makes it easy to maintain high-quality analytics throughout updates to the app.

Operational Impact

Simplified in-app tracking and updates to the app
Enabled clear reports on device usage
Provided insights into content consumed and means of consumption
Helped understand the success of the new mobile app version and optimize the experience they offer to app subscribers
Provided past and realtime visibility into how content is viewed (live or recorded, via WiFi network or wired connection), which content is consumed (by content category as well as by show name), and the devices that visitors use to view the content

Quantitative Benefit