TLC - marketing worldwide
Customer Company Size
Large Corporate
Region
- Africa
- Europe
Country
- South Africa
- United Kingdom
Product
- Premium short code SMS system
- Marketing-oriented USSD system
Tech Stack
- SMS technology
- USSD technology
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
Services
- System Integration
About The Customer
TLC Marketing is a specialist marketing agency helping global brands influence consumer choice at the moment of decision - by providing on-brand rewards to every person that enters the promotion. Their client portfolio and experience is outstanding, as the company has already delivered over 5,000 campaigns for hundreds of different brands, reaching over 400 million customers worldwide. With headquarters in the United Kingdom and offices in 12 countries around the world, TLC marketing is one of the largest marketing agencies in South Africa.
The Challenge
Before TLC Marketing joined forces with Infobip, they didn’t have the technical capacity to automatically check all the entries they’ve gained through their SMS marketing campaigns and polls. This important part of the process was done manually, and it became apparent that automating the entire validation process would greatly ease their campaigns execution. What TLC needed was an advanced, automated solution for an efficient handling of their promotional SMS coupons sent by subscribers.
The Solution
Infobip introduced TLC Marketing with a premium short code SMS system which made it much easier for the company to perform promotional coupon campaigns and automatically handle incoming information. By developing a marketing oriented system, Infobip helped TLC Marketing deliver a fullyfeatured service to its clients - some of the world’s best known consumer brands and retail chains. Inbound SMS traffic, created by customers sending promotional coupons via SMS, is now verified automatically by the Infobip platform. Along with the above, Infobip developed a specific, marketing-oriented USSD system that allowed TLC Marketing to provide fully-featured service to their clients via another mobile channel, through a single provider.
Operational Impact
Quantitative Benefit
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