Uber's Innovative Use of Employee Video Testimonials to Attract Talent

Uber is a multinational ride-hailing company that also offers services like food delivery, package delivery, couriers, and freight transportation. With operations in over 10,000 cities across 72 countries, Uber’s mission is to reimagine the way the world moves for the better. Known for its ubiquitous ride-hailing service, the company is helping people go where they want, and get what they need. Uber is a major employer, making over 10,000 hires per year, and is committed to showcasing its unique culture and the incredible people making an impact within the company.

Uber, a global ride-hailing and food delivery service operating in over 10,000 cities across 72 countries, was facing a challenge in attracting a diverse range of talent. Despite making over 10,000 hires per year, the company was struggling to humanize its brand and give prospective employees a real sense of what it's like to work at Uber. The company wanted to showcase its unique culture, the incredible people making an impact, and pull back the corporate curtain. However, aside from its drivers, prospective talent did not know enough about the people who work for Uber, what they do, and the amazing opportunities that Uber provides.

To address this challenge, Uber's talent team decided to revamp its career site and create content that would give job seekers a real sense of what working for Uber was all about. The company began using iCIMS Video Studio, a tool that allowed employees to create videos for Uber’s university careers site and job description pages. These videos gave prospective talent an inside look at the benefits of starting a career at Uber directly from the people Uber wants to hire more of – interns and those early in their careers. The videos were shared on the employees' personal LinkedIn and social media pages, driving strong brand awareness and traffic to the company’s career site among networks Uber wouldn’t otherwise have had access to.

• The use of iCIMS Video Studio has had a significant impact on Uber's talent acquisition efforts. The tool has enabled Uber's employees to create professional-looking content that is easy to share and has given prospective talent an authentic view of life working for the company. The videos have not only increased the time job seekers spend on Uber’s career site but have also led to more applications. Furthermore, the videos have helped to humanize Uber's brand and showcase the unique culture and opportunities within the company. This has helped to attract a more diverse range of talent and has driven strong brand awareness among networks Uber wouldn’t otherwise have had access to.

• Increased page views of its job description page by 21.7%

• Improved time spent on the job description page by 14.3%

• Increased time job seekers spend on Uber’s career site, leading to more applications