Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- Cities & Municipalities
Applicable Functions
- Quality Assurance
Use Cases
- Counterfeit Product Identification
- Smart Campus
Services
- System Integration
About The Customer
UniCupid's primary customers are university and college students looking for a reliable and authentic platform to connect with their peers for dating. The app is particularly beneficial for students who are currently facing social restrictions due to the pandemic and are unable to meet other students in person. The creators of UniCupid have a deep understanding of the student market, having founded one of the biggest Students Events Companies within the UK and Ireland. They have seen first-hand how the pandemic is affecting students and have used this insight to develop a solution that meets the unique needs of this demographic.
The Challenge
UniCupid, a niche dating app, was designed to simplify the dating process for college and university students. The creators identified a significant problem in the online dating world - approximately 10% of online dating profiles are fake. This issue, coupled with the social distancing restrictions and lockdowns due to the pandemic, has significantly impacted the social lives and mental health of students globally. Students, now confined to Zoom classes, have limited opportunities to meet and interact with their peers. The challenge was to create a platform that would not only facilitate connections between students but also ensure the authenticity of the users.
The Solution
UniCupid's solution was to create a dating app specifically for university and college students, with a unique verification system. Users sign up through their social accounts and are then verified through their university email addresses, ensuring that all users are genuine students. The app also utilizes a geolocation API, allowing users to find and connect with students on their own campus. The app is free to use, but users can opt for a premium membership on a subscription basis for additional perks. The app was built on Bubble, a no-code platform, due to its ease of use, cost-effectiveness, and robust back-end capabilities. The app was initially developed as a web application before being converted into a native application.
Operational Impact
Quantitative Benefit
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