Gem > Case Studies > Unity Streamlines Hiring Process and Builds Data-Driven Culture with Gem

Unity Streamlines Hiring Process and Builds Data-Driven Culture with Gem

Technology Category

Analytics & Modeling - Real Time Analytics
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Automotive
Oil & Gas

Applicable Functions

Procurement
Quality Assurance

Use Cases

Time Sensitive Networking
Virtual Reality

Services

Testing & Certification

About The Customer

Unity is a global leader in the creation and operation of real-time 3D content. The company's platform is used by a wide range of creators, including game developers, artists, architects, automotive designers, filmmakers, and others, to bring their imaginations to life. Unity's platform provides a comprehensive set of software solutions to create, run, and monetize interactive, real-time 2D and 3D content for various devices, including mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The company has a large research and development team of over 1,800 people who work alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators have been downloaded more than five billion times per month in 2020.

The Challenge

Unity, a leading platform for creating and operating real-time 3D content, was facing significant challenges in its hiring process. The company lacked a solution for email automation, which was causing inefficiencies in their recruitment process. They had little insight into the effectiveness of their messaging, making it difficult to optimize their outreach to potential candidates. Furthermore, they had no visibility into the makeup of their recruitment pipeline, making it challenging to manage and optimize the hiring process. They also lacked the ability to forecast time-to-hire, which made it difficult to plan and manage their recruitment efforts effectively. These challenges were hindering Unity's ability to attract and hire top talent, which was critical to maintaining their position as a leader in the 3D content creation industry.

The Solution

Unity turned to Gem, a recruitment platform, to address these challenges. Gem's solution allowed Unity's recruiters to craft entire outreach campaigns, including set-and-forget follow-ups, which significantly increased response rates. The platform also provided insights into open/click/response rates, enabling the team to adjust their outreach based on recipient behavior. Furthermore, Gem provided visibility into the health of each pipeline, from outreach to offer-acceptance, which led to a 10-day drop in time-to-fill. The team could also look at historical numbers and predict whether they were on track to hit goals based on historic passthrough rates and time-to-hire metrics. Gem's automated follow-ups, outreach stats, and pipeline analytics were key features that helped Unity revamp its hiring process and build a data-driven recruiting culture.

Operational Impact

The implementation of Gem has led to significant operational improvements at Unity. The platform has streamlined the company's hiring process, making it more efficient and effective. It has also fostered a data-driven culture within the recruitment team, enabling them to make more informed decisions and optimize their outreach efforts. Furthermore, Gem has improved collaboration within the team and with hiring managers, making the hiring process more transparent and inclusive. The platform's forecasting functionality has been particularly valuable in optimizing recruiter time and setting expectations. Moreover, Gem's data has empowered the recruiting team to be more analytical and strategic, impacting decisions down the line. The ease of reporting with Gem has also been beneficial, enabling the team to track key metrics and share them with leaders up to Unity’s C-suite, thereby building trust and credibility. Overall, Gem has transformed Unity's hiring process, making it more efficient, data-driven, and collaborative.

Quantitative Benefit

10-day drop in time-to-fill
Increased response rates due to automated follow-ups
Improved forecasting ability based on historical passthrough rates and time-to-hire metrics