Datameer > Case Studies > Using a Retail Data Journey to Rapidly Expand Global Operations

Using a Retail Data Journey to Rapidly Expand Global Operations

Customer Company Size

SME

Region

Europe

Country

Germany

Product

Datameer

Tech Stack

Data Analytics
Cloud Systems

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Revenue Growth
Productivity Improvements
Cost Savings

Technology Category

Analytics & Modeling - Big Data Analytics

Applicable Industries

Retail

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Supply Chain Visibility
Inventory Management

Services

Data Science Services

About The Customer

SHOEPASSION.com is a full-service footwear provider founded in 2010 by Tim Keding. The company began as an online store in Germany and quickly grew to include brick-and-mortar retail stores and a global online presence. Besides shoes, they also sell shoe-care products and accessories such as matching leather products, shoe repair service, and offer advice through practical shoe-care seminars. The company is known for its high-quality and stylish shoes built in the tradition of Goodyear-welting footwear. As part of their aggressive expansion plans, they faced challenges in integrating data from disparate systems and utilizing it effectively for marketing and operational insights.

The Challenge

SHOEPASSION.com had disparate systems running different parts of its business operations, which was hindering their aggressive expansion plans. With data in silos from their ecommerce, analytics, and ERP systems, they wanted to add in data from Google Ads, Google reports and docs, and excel spreadsheets to gain better customer and operational insights. On the marketing side, SHOEPASSION.com wanted to increase the yield in marketing activities by analyzing customer orders, revenue, and churn. It was also important to analyze their costs and ROI from various marketing channels. On the operational side, SHOEPASSION.com faced challenges in managing product inventory, distribution, and delivery. To minimize their costs, they needed to keep the minimal level of inventory to satisfy their customer demands in the various geographies.

The Solution

SHOEPASSION.com became a Datameer customer in 2012. By bringing data from disparate on-premise and cloud systems, SHOEPASSION.com was able to perform critical analysis to reveal a 360 view of its business. Using Datameer to analyze Marketing metrics first, they wanted to understand customer buying behavior and use this information to create cross sell recommendations. The first step of any data analysis is knowing your data. Datameer Flip Side provides an instant profile of their data which makes their data preparation process that much easier. SHOEPASSION.com used Datameer to run scheduled analyses, automatically updating every hour to every month. They also use Datameer for ad-hoc data discovery of new insights and trends.

Operational Impact

With Datameer, SHOEPASSION.com was able to unify all of their data for a 360-degree view of its business.
Data was used to increase profits by delivering a better customer experience, generating targeted cross-selling campaigns, increasing the ROI on their digital campaigns, and lowering costs through better inventory and distribution management.
One very successful marketing campaign utilized insights from Datameer to identify that shoe buyers have higher propensity to buy matching belts.
A second area SHOEPASSION.com applied Datameer to was the reconciliation of invoices in their ERP system with different payment methods, such as PayPal, credit cards and more.
By performing analysis to show trends in consumer purchases and inventory by location, SHOEPASSION.com can keep just the right amount of inventory and send product where it needs to be, whether stores or customers themselves.

Quantitative Benefit