PubNub > Case Studies > Vampr: Revolutionizing Music Networking with Geo-proximity and PubNub

Vampr: Revolutionizing Music Networking with Geo-proximity and PubNub

Technology Category

Analytics & Modeling - Real Time Analytics
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

National Security & Defense
Telecommunications

Use Cases

Real-Time Location System (RTLS)
Retail Store Automation

About The Customer

Vampr is a mobile network for musicians, designed as a professional networking platform rather than a social/friend platform. It presents potential creative collaborators to users based on their search criteria, with a thumb swipe as the primary mechanism to sift through options. The platform aims to stand out from previous market leaders in the music-social space such as ReverbNation and MySpace, which rely on a scroll/form-based approach to networking. Vampr prioritizes simplicity, design, support, and being home to the most engaged community of musicians around the world. The platform is committed to ensuring the security and privacy of its users' data, making its data storage more transparent in response to the introduction of GDPR.

The Challenge

Vampr, a mobile network for musicians, aimed to differentiate itself from traditional social networking platforms like Facebook by focusing on professional networking. The platform presents potential creative collaborators to users based on their search criteria, with a thumb swipe as the primary mechanism to sift through options. This approach was unique when Vampr launched, setting it apart from market leaders in the music-social space such as ReverbNation and MySpace, which relied on a scroll/form-based approach to networking. However, the challenge was to ensure real-time, seamless connectivity and communication between users of the app. For any geosocial network, real-time interaction is critical as conversations and first encounters with strangers are happening in the moment. If the real-time experience is not robust, the platform risks losing its pulse altogether.

The Solution

To deliver a reliable, secure experience for any number of connected users, Vampr chose PubNub. The simplicity to integrate and multi-platform support were standout reasons for this choice. PubNub delivers critical real-time connectivity for the multi-platform mobile social network, mimicking the real-world interaction of meeting and getting to know other people in the world. In addition to providing real-time connectivity, PubNub also ensures security and privacy, which are paramount for any platform or app that connects users. Users expect their data to be handled in a way that complies with regulations and that their data will be respected. Vampr made its data storage more transparent in response to the introduction of GDPR, ensuring that the platform uses minimal information to create more value for its users.

Operational Impact

The integration of PubNub into Vampr's platform has enabled the delivery of a rich, seamless connectivity and communication experience between users of the app. This real-time interaction mimics the real-world interaction of meeting and getting to know other people, which is critical for any geosocial network. The platform has also been able to ensure the security and privacy of its users' data, making its data storage more transparent in response to the introduction of GDPR. This has not only enhanced user trust but also compliance with data protection regulations. Furthermore, as Vampr's user base grows, PubNub's scalable infrastructure ensures that the platform can accommodate this growth without compromising on the quality of the user experience.